The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product adv...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2022
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf |
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