An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli

The purpose of this study is to focus on illustration approach characteristic of Malaysian culture through food packaging using the case study of Uncang Tea. This study contains two objectives. The first objective is to establish a potential Malaysian culture element that could be implemented into f...

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Main Author:	Rosli, Siti Sarah Amanina
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Design Culture Malaysia Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/64044/1/64044.pdf
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id	my-uitm-ir.64044
record_format	uketd_dc
spelling	my-uitm-ir.640442022-07-25T02:08:36Z An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli 2022 Rosli, Siti Sarah Amanina Design Culture Malaysia Packaging The purpose of this study is to focus on illustration approach characteristic of Malaysian culture through food packaging using the case study of Uncang Tea. This study contains two objectives. The first objective is to establish a potential Malaysian culture element that could be implemented into future Uncang Tea packaging design. The second objective is to highlight about creating awareness on product ownership and origin using illustration on a packaging design. The primary data for this study will be obtained using a quantitative method, which will involve conducting a survey on a targeted audience. A total of 54 people was chosen to complete an online questionnaire containing questions about this study. In addition, the researcher used secondary data, such as book references and Internet resources, to obtain additional information. The data collected were analyzed and quantitatively presented. Through this study, researchers suggest that the implementation of Malaysian culture illustration on food or beverage packaging design should be emphasized in the local industry as it helps to promote the Malaysian local identity to the world. 2022 Thesis https://ir.uitm.edu.my/id/eprint/64044/ https://ir.uitm.edu.my/id/eprint/64044/1/64044.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Design Culture Malaysia Packaging
spellingShingle	Design Culture Malaysia Packaging Rosli, Siti Sarah Amanina An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
description	The purpose of this study is to focus on illustration approach characteristic of Malaysian culture through food packaging using the case study of Uncang Tea. This study contains two objectives. The first objective is to establish a potential Malaysian culture element that could be implemented into future Uncang Tea packaging design. The second objective is to highlight about creating awareness on product ownership and origin using illustration on a packaging design. The primary data for this study will be obtained using a quantitative method, which will involve conducting a survey on a targeted audience. A total of 54 people was chosen to complete an online questionnaire containing questions about this study. In addition, the researcher used secondary data, such as book references and Internet resources, to obtain additional information. The data collected were analyzed and quantitatively presented. Through this study, researchers suggest that the implementation of Malaysian culture illustration on food or beverage packaging design should be emphasized in the local industry as it helps to promote the Malaysian local identity to the world.
format	Thesis
qualification_level	Bachelor degree
author	Rosli, Siti Sarah Amanina
author_facet	Rosli, Siti Sarah Amanina
author_sort	Rosli, Siti Sarah Amanina
title	An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
title_short	An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
title_full	An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
title_fullStr	An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
title_full_unstemmed	An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli
title_sort	illustration approach characteristic of malaysian culture through food packaging case study: uncang tea / siti sarah amanina rosli
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/64044/1/64044.pdf
_version_	1783735388730294272

An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli

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