Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad

This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the st...

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Bibliographic Details
Main Author:	Ahmad, Nasrul Azreen
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
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id	my-uitm-ir.64061
record_format	uketd_dc
spelling	my-uitm-ir.640612023-07-17T07:55:08Z Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad 2005 Ahmad, Nasrul Azreen Marketing This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. 2005 Thesis https://ir.uitm.edu.my/id/eprint/64061/ https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Mohd Lokman, Anitawati
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Lokman, Anitawati
topic	Marketing
spellingShingle	Marketing Ahmad, Nasrul Azreen Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
description	This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products.
format	Thesis
qualification_level	Master's degree
author	Ahmad, Nasrul Azreen
author_facet	Ahmad, Nasrul Azreen
author_sort	Ahmad, Nasrul Azreen
title	Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_short	Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full	Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_fullStr	Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full_unstemmed	Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_sort	effectiveness of web marketing: a case study of air asia and malaysia airlines (mas) / nasrul azreen ahmad
granting_institution	Universiti Teknologi Mara (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
_version_	1783735391840370688

Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad

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