Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad

This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the st...

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Main Author: Ahmad, Nasrul Azreen
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
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spelling my-uitm-ir.640612023-07-17T07:55:08Z Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad 2005 Ahmad, Nasrul Azreen Marketing This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. 2005 Thesis https://ir.uitm.edu.my/id/eprint/64061/ https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Mohd Lokman, Anitawati
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Lokman, Anitawati
topic Marketing
spellingShingle Marketing
Ahmad, Nasrul Azreen
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
description This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products.
format Thesis
qualification_level Master's degree
author Ahmad, Nasrul Azreen
author_facet Ahmad, Nasrul Azreen
author_sort Ahmad, Nasrul Azreen
title Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_short Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_fullStr Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full_unstemmed Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_sort effectiveness of web marketing: a case study of air asia and malaysia airlines (mas) / nasrul azreen ahmad
granting_institution Universiti Teknologi Mara (UiTM)
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
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