Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the st...
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2005
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my-uitm-ir.640612023-07-17T07:55:08Z Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad 2005 Ahmad, Nasrul Azreen Marketing This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. 2005 Thesis https://ir.uitm.edu.my/id/eprint/64061/ https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Mohd Lokman, Anitawati |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Mohd Lokman, Anitawati |
topic |
Marketing |
spellingShingle |
Marketing Ahmad, Nasrul Azreen Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
description |
This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Ahmad, Nasrul Azreen |
author_facet |
Ahmad, Nasrul Azreen |
author_sort |
Ahmad, Nasrul Azreen |
title |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
title_short |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
title_full |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
title_fullStr |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
title_full_unstemmed |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
title_sort |
effectiveness of web marketing: a case study of air asia and malaysia airlines (mas) / nasrul azreen ahmad |
granting_institution |
Universiti Teknologi Mara (UiTM) |
granting_department |
Faculty of Computer and Mathematical Sciences |
publishDate |
2005 |
url |
https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF |
_version_ |
1783735391840370688 |