The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud

The purpose of this study is to study the current design issue of SME food and beverage product labelling and packaging in Malaysia. Packaging has become a vital means for a differentiating item, and it also can attract consumer attention. Packaging is now an important aspect in marketing and is tre...

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Bibliographic Details
Main Author:	Wan Mahmud, Wan Alia Najiha
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Design Packaging Labeling
Online Access:	https://ir.uitm.edu.my/id/eprint/64193/1/64193.pdf
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id	my-uitm-ir.64193
record_format	uketd_dc
spelling	my-uitm-ir.641932022-07-25T16:36:34Z The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud 2022 Wan Mahmud, Wan Alia Najiha Design Packaging Labeling The purpose of this study is to study the current design issue of SME food and beverage product labelling and packaging in Malaysia. Packaging has become a vital means for a differentiating item, and it also can attract consumer attention. Packaging is now an important aspect in marketing and is treated as one of the most influential factors concerning consumer purchase decision at the point of purchase. Qualitative approaches through semi-structured interview were used as data collection. The results of the analysis show that among all the packaging attributes, information concerning the packaging and the shape of the packaging has a significant impact on the purchase decision of processed foods. Interestingly, attributes, such as graphics, size, colour, and material, were not significant in influencing the purchase decision of processed packaged foods. 2022 Thesis https://ir.uitm.edu.my/id/eprint/64193/ https://ir.uitm.edu.my/id/eprint/64193/1/64193.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Design Packaging Labeling
spellingShingle	Design Packaging Labeling Wan Mahmud, Wan Alia Najiha The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
description	The purpose of this study is to study the current design issue of SME food and beverage product labelling and packaging in Malaysia. Packaging has become a vital means for a differentiating item, and it also can attract consumer attention. Packaging is now an important aspect in marketing and is treated as one of the most influential factors concerning consumer purchase decision at the point of purchase. Qualitative approaches through semi-structured interview were used as data collection. The results of the analysis show that among all the packaging attributes, information concerning the packaging and the shape of the packaging has a significant impact on the purchase decision of processed foods. Interestingly, attributes, such as graphics, size, colour, and material, were not significant in influencing the purchase decision of processed packaged foods.
format	Thesis
qualification_level	Bachelor degree
author	Wan Mahmud, Wan Alia Najiha
author_facet	Wan Mahmud, Wan Alia Najiha
author_sort	Wan Mahmud, Wan Alia Najiha
title	The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
title_short	The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
title_full	The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
title_fullStr	The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
title_full_unstemmed	The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud
title_sort	design issue of local sme food and beverage product labelling and packaging: designers versus audience perspectives / wan alia najiha wan mahmud
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/64193/1/64193.pdf
_version_	1783735418991149056

The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud

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