The design issue of local SME food and beverage product labelling and packaging: designers versus audience perspectives / Wan Alia Najiha Wan Mahmud

The purpose of this study is to study the current design issue of SME food and beverage product labelling and packaging in Malaysia. Packaging has become a vital means for a differentiating item, and it also can attract consumer attention. Packaging is now an important aspect in marketing and is tre...

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Bibliographic Details
Main Author: Wan Mahmud, Wan Alia Najiha
Format: Thesis
Published: 2022
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