Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali

This study was conducted to make parents aware of the problem of childhood obesity through an advertising campaign. The problem of childhood obesity is of great concern nowadays and the present study has three objectives. Firstly, to explain the reasons for the increase in childhood obesity. Secondl...

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Main Author:	Mohamad Ali, Wan Nor Nazeera
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Awareness Advertising campaigns Obesity
Online Access:	https://ir.uitm.edu.my/id/eprint/64226/1/64226.pdf
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id	my-uitm-ir.64226
record_format	uketd_dc
spelling	my-uitm-ir.642262022-07-25T16:36:43Z Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali 2022 Mohamad Ali, Wan Nor Nazeera Awareness Advertising campaigns Children. Child development Obesity This study was conducted to make parents aware of the problem of childhood obesity through an advertising campaign. The problem of childhood obesity is of great concern nowadays and the present study has three objectives. Firstly, to explain the reasons for the increase in childhood obesity. Secondly, to identify methods that parents can take to curb the problem of obesity in their children and thirdly, to develop an advertising campaign to make parents aware of the problem. The information obtained for this study consists of the researcher using quantitative methods to obtain respondents from the target group on the issue. In addition, the researchers also use secondary data such as news, articles, journals, books and internet sources. Through this study, the researchers suggest that the community should be aware of the growing problem of childhood obesity in Malaysia. Malaysia has been named the country with the highest rate of childhood obesity in the Asian region with a record high of 23.7 percent. Therefore, we need to take action by raising awareness. This study research based on an online survey. To complete the data obtained from the online questionnaire. The result of the study suggest that the problem of obesity among children might be a research issue in the future. The findings, scope and limitations of this paper would hopefully be a guide for the future research. The originality of this research is where literature reviews are taken regarding the subject. 2022 Thesis https://ir.uitm.edu.my/id/eprint/64226/ https://ir.uitm.edu.my/id/eprint/64226/1/64226.pdf text en public degree Universiti Teknologi Mara, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Awareness Advertising campaigns Awareness Obesity
spellingShingle	Awareness Advertising campaigns Awareness Obesity Mohamad Ali, Wan Nor Nazeera Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
description	This study was conducted to make parents aware of the problem of childhood obesity through an advertising campaign. The problem of childhood obesity is of great concern nowadays and the present study has three objectives. Firstly, to explain the reasons for the increase in childhood obesity. Secondly, to identify methods that parents can take to curb the problem of obesity in their children and thirdly, to develop an advertising campaign to make parents aware of the problem. The information obtained for this study consists of the researcher using quantitative methods to obtain respondents from the target group on the issue. In addition, the researchers also use secondary data such as news, articles, journals, books and internet sources. Through this study, the researchers suggest that the community should be aware of the growing problem of childhood obesity in Malaysia. Malaysia has been named the country with the highest rate of childhood obesity in the Asian region with a record high of 23.7 percent. Therefore, we need to take action by raising awareness. This study research based on an online survey. To complete the data obtained from the online questionnaire. The result of the study suggest that the problem of obesity among children might be a research issue in the future. The findings, scope and limitations of this paper would hopefully be a guide for the future research. The originality of this research is where literature reviews are taken regarding the subject.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Ali, Wan Nor Nazeera
author_facet	Mohamad Ali, Wan Nor Nazeera
author_sort	Mohamad Ali, Wan Nor Nazeera
title	Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
title_short	Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
title_full	Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
title_fullStr	Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
title_full_unstemmed	Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali
title_sort	raising awareness about the problem of obesity among children to parents trought advertising campaign / wan nor nazeera mohamad ali
granting_institution	Universiti Teknologi Mara, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/64226/1/64226.pdf
_version_	1783735421721640960

Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali

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