Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian

Health is the most important aspect for people to care about. Fitness centers also called health clubs are places which house exercise equipment for the purpose of physical exercise and provides facilities such as advance exercise equipment, personal training, personalized fitness programming, group...

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Bibliographic Details
Main Author:	Tumian, Nur Huda
Format:	Thesis
Language:	English
Published:	2009
Subjects:	Electronic mail systems General works Text messages (Cell phone systems)
Online Access:	https://ir.uitm.edu.my/id/eprint/64373/1/64373.PDF
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id	my-uitm-ir.64373
record_format	uketd_dc
spelling	my-uitm-ir.643732023-05-25T07:43:56Z Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian 2009-05 Tumian, Nur Huda Electronic mail systems. General works. Text messages (Cell phone systems) Health is the most important aspect for people to care about. Fitness centers also called health clubs are places which house exercise equipment for the purpose of physical exercise and provides facilities such as advance exercise equipment, personal training, personalized fitness programming, group exercise classes and membership. Advertising of services provided by fitness centers is just another type of information that is being sent to the selected people with a specific purpose which is informing and influencing that particular person to join this fitness center. More recently various service sectors have adopted short messages system (SMS) service platform for their business promotion and growth. The purpose of this research study is to identify the requirements of the business model and to develop a business model of promotion of services for fitness center. The research in this paper, the information that relate to the proposed business model is gathered by three different approaches which are by interview, observation and questionnaires. In this proposed business model, the researcher has identified seven components of the business model which is customer segments, value proposition, communication and distribution channel, customer relationship, revenue streams, partner network andcost structure. 2009-05 Thesis https://ir.uitm.edu.my/id/eprint/64373/ https://ir.uitm.edu.my/id/eprint/64373/1/64373.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Dharmarajan, Nalini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Dharmarajan, Nalini
topic	Electronic mail systems General works Text messages (Cell phone systems)
spellingShingle	Electronic mail systems General works Text messages (Cell phone systems) Tumian, Nur Huda Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
description	Health is the most important aspect for people to care about. Fitness centers also called health clubs are places which house exercise equipment for the purpose of physical exercise and provides facilities such as advance exercise equipment, personal training, personalized fitness programming, group exercise classes and membership. Advertising of services provided by fitness centers is just another type of information that is being sent to the selected people with a specific purpose which is informing and influencing that particular person to join this fitness center. More recently various service sectors have adopted short messages system (SMS) service platform for their business promotion and growth. The purpose of this research study is to identify the requirements of the business model and to develop a business model of promotion of services for fitness center. The research in this paper, the information that relate to the proposed business model is gathered by three different approaches which are by interview, observation and questionnaires. In this proposed business model, the researcher has identified seven components of the business model which is customer segments, value proposition, communication and distribution channel, customer relationship, revenue streams, partner network andcost structure.
format	Thesis
qualification_level	Bachelor degree
author	Tumian, Nur Huda
author_facet	Tumian, Nur Huda
author_sort	Tumian, Nur Huda
title	Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
title_short	Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
title_full	Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
title_fullStr	Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
title_full_unstemmed	Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian
title_sort	promotion of services through short messages services (sms): a business model for the fitness centre / nur huda tumian
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2009
url	https://ir.uitm.edu.my/id/eprint/64373/1/64373.PDF
_version_	1783735451369078784

Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian

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