Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli

The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye trackin...

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Bibliographic Details
Main Author:	Zulkefli, Noor Atiqah
Format:	Thesis
Language:	English
Published:	2014
Online Access:	https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF
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id	my-uitm-ir.64432
record_format	uketd_dc
spelling	my-uitm-ir.644322023-09-05T00:30:17Z Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli 2014 Zulkefli, Noor Atiqah The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye tracking analysis. Whereby, the eye tracking can produce accurate data about the graceful interaction. This study adopts experimental method and use questionnaire, interview and eye tracker for data collection. The finding shows the user preference in the three combinations graceful elements which is Fast Order Up/Down. The result from eye tracking analysis shows the design e-commerce website through user experience preference. This study provides empirical findings to justify the importance of graceful interaction and better understanding about the graceful interaction in the design element. 2014 Thesis https://ir.uitm.edu.my/id/eprint/64432/ https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah (Dr.)
description	The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye tracking analysis. Whereby, the eye tracking can produce accurate data about the graceful interaction. This study adopts experimental method and use questionnaire, interview and eye tracker for data collection. The finding shows the user preference in the three combinations graceful elements which is Fast Order Up/Down. The result from eye tracking analysis shows the design e-commerce website through user experience preference. This study provides empirical findings to justify the importance of graceful interaction and better understanding about the graceful interaction in the design element.
format	Thesis
qualification_level	Master's degree
author	Zulkefli, Noor Atiqah
spellingShingle	Zulkefli, Noor Atiqah Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
author_facet	Zulkefli, Noor Atiqah
author_sort	Zulkefli, Noor Atiqah
title	Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
title_short	Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
title_full	Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
title_fullStr	Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
title_full_unstemmed	Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
title_sort	using eye tracking analysis to examine graceful element in e-commerce / noor atiqah zulkefli
granting_institution	Universiti Teknologi Mara (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF
_version_	1783735460202283008

Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli

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