Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli
The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye trackin...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF |
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my-uitm-ir.644322023-09-05T00:30:17Z Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli 2014 Zulkefli, Noor Atiqah The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye tracking analysis. Whereby, the eye tracking can produce accurate data about the graceful interaction. This study adopts experimental method and use questionnaire, interview and eye tracker for data collection. The finding shows the user preference in the three combinations graceful elements which is Fast Order Up/Down. The result from eye tracking analysis shows the design e-commerce website through user experience preference. This study provides empirical findings to justify the importance of graceful interaction and better understanding about the graceful interaction in the design element. 2014 Thesis https://ir.uitm.edu.my/id/eprint/64432/ https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah (Dr.) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Wan Adnan, Wan Adilah (Dr.) |
| description |
The study examines the important of graceful element in a design e-commerce website. Graceful interaction is new concept in the human computer interaction (HCI) disciplines and it can improve the user computer engagement. This research aims to examine graceful element in e-commerce using eye tracking analysis. Whereby, the eye tracking can produce accurate data about the graceful interaction. This study adopts experimental method and use questionnaire, interview and eye tracker for data collection. The finding shows the user preference in the three combinations graceful elements which is Fast Order Up/Down. The result from eye tracking analysis shows the design e-commerce website through user experience preference. This study provides empirical findings to justify the importance of graceful interaction and better understanding about the graceful interaction in the design element. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Zulkefli, Noor Atiqah |
| spellingShingle |
Zulkefli, Noor Atiqah Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| author_facet |
Zulkefli, Noor Atiqah |
| author_sort |
Zulkefli, Noor Atiqah |
| title |
Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| title_short |
Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| title_full |
Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| title_fullStr |
Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| title_full_unstemmed |
Using eye tracking analysis to examine graceful element in e-commerce / Noor Atiqah Zulkefli |
| title_sort |
using eye tracking analysis to examine graceful element in e-commerce / noor atiqah zulkefli |
| granting_institution |
Universiti Teknologi Mara (UiTM) |
| granting_department |
Faculty of Computer and Mathematical Sciences |
| publishDate |
2014 |
| url |
https://ir.uitm.edu.my/id/eprint/64432/1/64432.PDF |
| _version_ |
1783735460202283008 |