Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin

The purpose of this project is to analyse the relationship between hedonic attributes and social network, Facebook by applying socio-pleasure framework from the Tiger's Pleasure Framework. A total of thirty two respondents and twenty six questions were answered by respondents through the online...

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Bibliographic Details
Main Author:	Jamaluddin, Noor Durani
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook
Online Access:	https://ir.uitm.edu.my/id/eprint/64616/1/64616.pdf
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id	my-uitm-ir.64616
record_format	uketd_dc
spelling	my-uitm-ir.646162023-05-17T03:37:20Z Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin 2012 Jamaluddin, Noor Durani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Facebook The purpose of this project is to analyse the relationship between hedonic attributes and social network, Facebook by applying socio-pleasure framework from the Tiger's Pleasure Framework. A total of thirty two respondents and twenty six questions were answered by respondents through the online survey in SurveyMonkey. The relationships between hedonic attributes and Facebook in the perspective of socio-pleasure were analysed in order to look at the respondents satisfactions and pleasure. The results were determined and analysed using Pearson's Correlation Coefficient in SPSS and from it, it is clearly proven that user experience (UX) is an important aspect of our lives and society that should not been neglected. It can be concluded that Facebook is a product that brings community closer that works as a central point of communication that provides satisfaction to its' users. Thus, it is confirmed that socio-pleasure framework can be used to look at the level of satisfactions and pleasure of someone through Facebook. This project also act as a preliminary study for researchers in the future work. 2012 Thesis https://ir.uitm.edu.my/id/eprint/64616/ https://ir.uitm.edu.my/id/eprint/64616/1/64616.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook Jamaluddin, Noor Durani Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
description	The purpose of this project is to analyse the relationship between hedonic attributes and social network, Facebook by applying socio-pleasure framework from the Tiger's Pleasure Framework. A total of thirty two respondents and twenty six questions were answered by respondents through the online survey in SurveyMonkey. The relationships between hedonic attributes and Facebook in the perspective of socio-pleasure were analysed in order to look at the respondents satisfactions and pleasure. The results were determined and analysed using Pearson's Correlation Coefficient in SPSS and from it, it is clearly proven that user experience (UX) is an important aspect of our lives and society that should not been neglected. It can be concluded that Facebook is a product that brings community closer that works as a central point of communication that provides satisfaction to its' users. Thus, it is confirmed that socio-pleasure framework can be used to look at the level of satisfactions and pleasure of someone through Facebook. This project also act as a preliminary study for researchers in the future work.
format	Thesis
qualification_level	Master's degree
author	Jamaluddin, Noor Durani
author_facet	Jamaluddin, Noor Durani
author_sort	Jamaluddin, Noor Durani
title	Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
title_short	Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
title_full	Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
title_fullStr	Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
title_full_unstemmed	Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin
title_sort	applying tiger's pleasure framework (socio-pleasure) to examining user experience in facebook / noor durani jamaluddin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/64616/1/64616.pdf
_version_	1783735499066703872

Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin

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