Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman

This thesis studies the user preference in photo gallery of e-commerce websites using eye tracker device. In e-commerce, photo gallery is the most crucial part where the products are to be presented to the audience, which is the potential buyer. There are lots of types of photo gallery being used in...

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Main Author:	Othman, Khairunnizan
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/64620/1/64620.pdf
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id	my-uitm-ir.64620
record_format	uketd_dc
spelling	my-uitm-ir.646202023-05-17T03:21:22Z Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman 2012 Othman, Khairunnizan Electronic commerce Human engineering in industry. Man-machine systems This thesis studies the user preference in photo gallery of e-commerce websites using eye tracker device. In e-commerce, photo gallery is the most crucial part where the products are to be presented to the audience, which is the potential buyer. There are lots of types of photo gallery being used in the website, and this study is aim to investigate which type is the best practice and most preferred by the audience. For example, types of virtual photo gallery are scrolling type, popup view type and also expanded view type. Different e-commerce sites may have different kind of types of photo gallery, and different kind of ways to present their products. The objectives of this thesis is to identify the techniques and features used in photo gallery presentation applied in e-commerce website and also to examine user preference of photo gallery in e-commerce website by using eye tracker.This thesis focuses on the experimental study on the preferred techniques and features of photo gallery that is preferred by the user and when viewing photos online, especially in e-commerce websites. This thesis involves fifteen female participants and it is an experimental study. This thesis uses two websites that is www.thepoplook.com and www.bambeebambee.blogspot.com. Both website are chosen because of the distinct difference in their way of presenting their products. This thesis will produce findings on which technique of photo gallery used is most preferred by the audience, and what features should be place in photo gallery according to the preference of the audience. The key significant of this study is it is hoped that upon finishing this research, we will know which type of photo gallery preferred and may this will help future developers of e-commerce websites to enhance their products presentations in their websites. 2012 Thesis https://ir.uitm.edu.my/id/eprint/64620/ https://ir.uitm.edu.my/id/eprint/64620/1/64620.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah
topic	Electronic commerce Electronic commerce
spellingShingle	Electronic commerce Electronic commerce Othman, Khairunnizan Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
description	This thesis studies the user preference in photo gallery of e-commerce websites using eye tracker device. In e-commerce, photo gallery is the most crucial part where the products are to be presented to the audience, which is the potential buyer. There are lots of types of photo gallery being used in the website, and this study is aim to investigate which type is the best practice and most preferred by the audience. For example, types of virtual photo gallery are scrolling type, popup view type and also expanded view type. Different e-commerce sites may have different kind of types of photo gallery, and different kind of ways to present their products. The objectives of this thesis is to identify the techniques and features used in photo gallery presentation applied in e-commerce website and also to examine user preference of photo gallery in e-commerce website by using eye tracker.This thesis focuses on the experimental study on the preferred techniques and features of photo gallery that is preferred by the user and when viewing photos online, especially in e-commerce websites. This thesis involves fifteen female participants and it is an experimental study. This thesis uses two websites that is www.thepoplook.com and www.bambeebambee.blogspot.com. Both website are chosen because of the distinct difference in their way of presenting their products. This thesis will produce findings on which technique of photo gallery used is most preferred by the audience, and what features should be place in photo gallery according to the preference of the audience. The key significant of this study is it is hoped that upon finishing this research, we will know which type of photo gallery preferred and may this will help future developers of e-commerce websites to enhance their products presentations in their websites.
format	Thesis
qualification_level	Master's degree
author	Othman, Khairunnizan
author_facet	Othman, Khairunnizan
author_sort	Othman, Khairunnizan
title	Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
title_short	Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
title_full	Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
title_fullStr	Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
title_full_unstemmed	Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman
title_sort	investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / khairunnizan othman
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/64620/1/64620.pdf
_version_	1783735499827970048

Investigation of user preferences of photo gallery in e-commerce sites using eye-tracker / Khairunnizan Othman

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