Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari

The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtu...

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Main Author:	Juhari, Suhaida
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Marketing Computer simulation
Online Access:	https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf
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id	my-uitm-ir.64821
record_format	uketd_dc
spelling	my-uitm-ir.648212024-01-11T00:50:58Z Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari 2018 Juhari, Suhaida Marketing Computer simulation The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) platforms in order to heighten the virtual event experience of the potential customer that will use the service that provided by the event company. This research also will help the Project manager and the Marketing manager in promoting their product and experience. Virtual Reality (VR) technology which transform the real world into virtual environment is widely used in various domains including aviation, health, military and also marketing promotion. Design Thinking model consist of 5 phases has been applied to ensure that every phase in this project works 'accordingly and systematically. The comparative outcome of user experiencing in using the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) is measured and describe in the form of descriptive analysis. The outcome is concluded based on the comparative results to show the platform that gives a better experience to the participants. The limitation and suggestion for future enhancement of this project had been identified based on the analysis of the data collected. 2018 Thesis https://ir.uitm.edu.my/id/eprint/64821/ https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Mior Ibrahim, Emma Nuraihan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mior Ibrahim, Emma Nuraihan
topic	Marketing Computer simulation
spellingShingle	Marketing Computer simulation Juhari, Suhaida Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
description	The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) platforms in order to heighten the virtual event experience of the potential customer that will use the service that provided by the event company. This research also will help the Project manager and the Marketing manager in promoting their product and experience. Virtual Reality (VR) technology which transform the real world into virtual environment is widely used in various domains including aviation, health, military and also marketing promotion. Design Thinking model consist of 5 phases has been applied to ensure that every phase in this project works 'accordingly and systematically. The comparative outcome of user experiencing in using the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) is measured and describe in the form of descriptive analysis. The outcome is concluded based on the comparative results to show the platform that gives a better experience to the participants. The limitation and suggestion for future enhancement of this project had been identified based on the analysis of the data collected.
format	Thesis
qualification_level	Master's degree
author	Juhari, Suhaida
author_facet	Juhari, Suhaida
author_sort	Juhari, Suhaida
title	Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_short	Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_full	Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_fullStr	Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_full_unstemmed	Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_sort	virtual event marketing: a study of 360° immersive virtual reality (ivr) vs non-immersive virtual reality (n-ivr) / suhaida juhari
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf
_version_	1794191837677748224

Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari

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