Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni

Crowdfunding explains the growing trend of raising financing from a large viewer via the Internet. The objective of this study is to find out what factors influence individuals to invest in crowdfunding projects and to propose appropriate arrangement of a website for a crowdfunding platform. A conce...

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Main Author:	Zuni, Shahidatul Asma
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Securities Fixed-income securities
Online Access:	https://ir.uitm.edu.my/id/eprint/64855/1/64855.pdf
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id	my-uitm-ir.64855
record_format	uketd_dc
spelling	my-uitm-ir.648552023-04-19T06:26:06Z Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni 2015 Zuni, Shahidatul Asma Securities. Fixed-income securities World Wide Web. Web portals. Web site development Crowdfunding explains the growing trend of raising financing from a large viewer via the Internet. The objective of this study is to find out what factors influence individuals to invest in crowdfunding projects and to propose appropriate arrangement of a website for a crowdfunding platform. A conceptual framework is developed and a study of 101 individuals was conducted on the only one Malaysia crowdfunding platforms, pitchln.my. The findings show that the individuals are mainly driven by project founders seemed trustworthy, they want to receive a product or service in return, fun and innovativeness of the project. The study also shows design and information arrangement of the platform have a significant impact to crowd funders to participate in the project. In line with that, Fund Me Malaysia has been designed to cater the flaws which currently have in pitchln.my. The study provides some tentative insights and implications on how to successfully increase funding through crowdfunding and takes a further step towards explaining this new phenomenon. 2015 Thesis https://ir.uitm.edu.my/id/eprint/64855/ https://ir.uitm.edu.my/id/eprint/64855/1/64855.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Mokhsin @ Misron, Mudiana
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mokhsin @ Misron, Mudiana
topic	Securities Fixed-income securities Securities Fixed-income securities
spellingShingle	Securities Fixed-income securities Securities Fixed-income securities Zuni, Shahidatul Asma Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
description	Crowdfunding explains the growing trend of raising financing from a large viewer via the Internet. The objective of this study is to find out what factors influence individuals to invest in crowdfunding projects and to propose appropriate arrangement of a website for a crowdfunding platform. A conceptual framework is developed and a study of 101 individuals was conducted on the only one Malaysia crowdfunding platforms, pitchln.my. The findings show that the individuals are mainly driven by project founders seemed trustworthy, they want to receive a product or service in return, fun and innovativeness of the project. The study also shows design and information arrangement of the platform have a significant impact to crowd funders to participate in the project. In line with that, Fund Me Malaysia has been designed to cater the flaws which currently have in pitchln.my. The study provides some tentative insights and implications on how to successfully increase funding through crowdfunding and takes a further step towards explaining this new phenomenon.
format	Thesis
qualification_level	Master's degree
author	Zuni, Shahidatul Asma
author_facet	Zuni, Shahidatul Asma
author_sort	Zuni, Shahidatul Asma
title	Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
title_short	Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
title_full	Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
title_fullStr	Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
title_full_unstemmed	Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni
title_sort	study of influencing factors of crowdfunding in malaysia environment & web prototyping / shahidatul asma zuni
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/64855/1/64855.pdf
_version_	1783735521675051008

Study of influencing factors of crowdfunding in Malaysia environment & web prototyping / Shahidatul Asma Zuni

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