Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli

Social Networking sites (SNSs) is describe as any web site that enables users to form relationships to create public profiles and to communicate with other users of the same web site who access their profile within that web site (Vangie Beal, 2012). Recent years, social network sites have become pop...

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Main Author:	Rosli, Rosadilla
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/64869/1/64869.pdf
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id	my-uitm-ir.64869
record_format	uketd_dc
spelling	my-uitm-ir.648692023-04-19T03:15:12Z Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli 2015 Rosli, Rosadilla Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Online social networks Social Networking sites (SNSs) is describe as any web site that enables users to form relationships to create public profiles and to communicate with other users of the same web site who access their profile within that web site (Vangie Beal, 2012). Recent years, social network sites have become popular particularly with young students (Mahe Bushra, 2010). Young students are called as Generation Y where those students who born between 1980 and 1995 and they are known as digital natives who have never known a world without computers (Ruth N. Bolton, 2013). Social network sites have become an integral part of Generation Y lives and help to build their connections with others (Alison M. Wolfe, 2000). Social media usage is particularly high among young adults and college students (Lenhart et al., 2010). Unfortunately, there are many web pages are deliberately spreading various slander and gossip and it may affect harmony and unification of our country. This spread negative propaganda may lead to chaos and anxiety community. All written material in SNSs able to trigger misunderstanding between peoples and caused negative behavior in this country easily. In the study, it was found out that generation Y uses social media as a media interaction, entertainment, and personal identity formation, sharing of information and media as well as online engagement. The results obtained show the factor that influence social media usage is personal factors (Ika Destiana, Ali Salman & Mohd Helmi, 2013). Prior research on the social media usage of Generation Y focuses primarily on the United States has discussed how Generation Y's use of social media influences individuals, firms and society. Ruth N Bolton has highlighted the dark side effect to the generation Y due to the individual factor. 2015 Thesis https://ir.uitm.edu.my/id/eprint/64869/ https://ir.uitm.edu.my/id/eprint/64869/1/64869.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Harun, Haryani
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Harun, Haryani
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks Rosli, Rosadilla Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
description	Social Networking sites (SNSs) is describe as any web site that enables users to form relationships to create public profiles and to communicate with other users of the same web site who access their profile within that web site (Vangie Beal, 2012). Recent years, social network sites have become popular particularly with young students (Mahe Bushra, 2010). Young students are called as Generation Y where those students who born between 1980 and 1995 and they are known as digital natives who have never known a world without computers (Ruth N. Bolton, 2013). Social network sites have become an integral part of Generation Y lives and help to build their connections with others (Alison M. Wolfe, 2000). Social media usage is particularly high among young adults and college students (Lenhart et al., 2010). Unfortunately, there are many web pages are deliberately spreading various slander and gossip and it may affect harmony and unification of our country. This spread negative propaganda may lead to chaos and anxiety community. All written material in SNSs able to trigger misunderstanding between peoples and caused negative behavior in this country easily. In the study, it was found out that generation Y uses social media as a media interaction, entertainment, and personal identity formation, sharing of information and media as well as online engagement. The results obtained show the factor that influence social media usage is personal factors (Ika Destiana, Ali Salman & Mohd Helmi, 2013). Prior research on the social media usage of Generation Y focuses primarily on the United States has discussed how Generation Y's use of social media influences individuals, firms and society. Ruth N Bolton has highlighted the dark side effect to the generation Y due to the individual factor.
format	Thesis
qualification_level	Master's degree
author	Rosli, Rosadilla
author_facet	Rosli, Rosadilla
author_sort	Rosli, Rosadilla
title	Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
title_short	Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
title_full	Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
title_fullStr	Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
title_full_unstemmed	Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli
title_sort	social networking sites usage trends among generation y on mobile / rosadilla rosli
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/64869/1/64869.pdf
_version_	1783735522399617024

Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli

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