User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad

A virtual world is a computer based virtual environment where users interact with it via avatars, which is a 2-dimentional (2D) or 3-dimentional (3D) graphical representative of themselves. Virtual worlds enable those who are not in geographic proximity to more easily connect, cooperate, and collabo...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohamad, Norfadzilah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/64948/1/64948.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.64948
record_format	uketd_dc
spelling	my-uitm-ir.649482023-01-04T00:14:58Z User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad 2017 Mohamad, Norfadzilah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Wireless communication systems. Mobile communication systems. Access control Videoconferencing. Internet videos A virtual world is a computer based virtual environment where users interact with it via avatars, which is a 2-dimentional (2D) or 3-dimentional (3D) graphical representative of themselves. Virtual worlds enable those who are not in geographic proximity to more easily connect, cooperate, and collaborate on projects in ways that imitate how we interact when physically proximate to each other. The aim of this study is to identify the factors that can affect employees' intention to use virtual world technology in conducting business operations and analyse the relationship of employees' intention to use virtual world technology with the identified factors. This research also was designed to test the theoretical relationship among perceived usefulness, perceived ease of use, their attitude towards technology, performance expectancy and social norms with behavioral intention to use virtual technology for virtual communication in business operations. TAM model was used to achieve the objective. This research used quantitative approach where questionnaires were distributed to the respondents. A voluntary sample consisted of 69 respondents involved from three departments of IRIS Corporation Berhad. The finding proved the positive relationship between all constructs (perceived ease of use, perceived usefulness, their attitude towards technology, performance expectancy and social norms) with intention to use the technology. It also revealed IRIS' employee willing to use virtual world to conduct virtual communication for business operation if the technology were to be introduce to the organization. The outcome from this study help the organization to identify employee's acceptance on the technology and avoid losses in resources. 2017 Thesis https://ir.uitm.edu.my/id/eprint/64948/ https://ir.uitm.edu.my/id/eprint/64948/1/64948.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Noordin, Nurulhuda
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Noordin, Nurulhuda
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohamad, Norfadzilah User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
description	A virtual world is a computer based virtual environment where users interact with it via avatars, which is a 2-dimentional (2D) or 3-dimentional (3D) graphical representative of themselves. Virtual worlds enable those who are not in geographic proximity to more easily connect, cooperate, and collaborate on projects in ways that imitate how we interact when physically proximate to each other. The aim of this study is to identify the factors that can affect employees' intention to use virtual world technology in conducting business operations and analyse the relationship of employees' intention to use virtual world technology with the identified factors. This research also was designed to test the theoretical relationship among perceived usefulness, perceived ease of use, their attitude towards technology, performance expectancy and social norms with behavioral intention to use virtual technology for virtual communication in business operations. TAM model was used to achieve the objective. This research used quantitative approach where questionnaires were distributed to the respondents. A voluntary sample consisted of 69 respondents involved from three departments of IRIS Corporation Berhad. The finding proved the positive relationship between all constructs (perceived ease of use, perceived usefulness, their attitude towards technology, performance expectancy and social norms) with intention to use the technology. It also revealed IRIS' employee willing to use virtual world to conduct virtual communication for business operation if the technology were to be introduce to the organization. The outcome from this study help the organization to identify employee's acceptance on the technology and avoid losses in resources.
format	Thesis
qualification_level	Master's degree
author	Mohamad, Norfadzilah
author_facet	Mohamad, Norfadzilah
author_sort	Mohamad, Norfadzilah
title	User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
title_short	User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
title_full	User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
title_fullStr	User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
title_full_unstemmed	User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad
title_sort	user acceptance on conducting virtual communication in virtual world: case study in iris corporation berhad / norfadzilah mohamad
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/64948/1/64948.pdf
_version_	1783735526826704896

User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad

Similar Items