Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan
E-Commerce and online shopping channels are continuing to grow along with internet users that are also expanding therefore the need to shop online also grows together. More and more Malaysian E-commerce or online shopping websites and platform are popping out in the internet which make the field eve...
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my-uitm-ir.649652023-01-04T00:01:49Z Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan 2017 Abdul Magfir Khan, Muhammad Alihan Consumer satisfaction Electronic commerce E-Commerce and online shopping channels are continuing to grow along with internet users that are also expanding therefore the need to shop online also grows together. More and more Malaysian E-commerce or online shopping websites and platform are popping out in the internet which make the field even more competitive. New rival competitors with new selling strategies will eventually impact the online shopping company revenue due to products similarities that are being sold. Persuasive strategies have already been implemented by e-commerce companies in order to persuade and influence consumers to shop at their e-commerce platform. This study aims to understand and identify the persuasive principle used in online shopping which refer to Cialdinis principles and to determine which of the persuasive elements that can be the most influencing factors for customer e-satisfaction. Findings in the study shows that only three of the Cialdini persuasive principle (Liking, Social Consensus, Scarcity) does have a positive relation towards customer e-satisfaction. This research is based on quantitative research and the research model is based on an adapted model from Brent Coker which is an adaptation from Technology Acceptance Model (TAM). Data collection are based on distributed questionnaire with 120 respondents from UiTM post graduate students and ex UiTM students. The analysis such as reliability test, Pearson correlation test, variance inflation test and multi regression test that were conducted are describe in this report and was perform using Statistical Package for Social Science (SPSS). 2017 Thesis https://ir.uitm.edu.my/id/eprint/64965/ https://ir.uitm.edu.my/id/eprint/64965/1/64965.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Daud, Nor Aziah |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
language |
English |
advisor |
Daud, Nor Aziah |
topic |
Consumer satisfaction Electronic commerce |
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Consumer satisfaction Electronic commerce Abdul Magfir Khan, Muhammad Alihan Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
description |
E-Commerce and online shopping channels are continuing to grow along with internet users that are also expanding therefore the need to shop online also grows together. More and more Malaysian E-commerce or online shopping websites and platform are popping out in the internet which make the field even more competitive. New rival competitors with new selling strategies will eventually impact the online shopping company revenue due to products similarities that are being sold. Persuasive strategies have already been implemented by e-commerce companies in order to persuade and influence consumers to shop at their e-commerce platform. This study aims to understand and identify the persuasive principle used in online shopping which refer to Cialdinis principles and to determine which of the persuasive elements that can be the most influencing factors for customer e-satisfaction. Findings in the study shows that only three of the Cialdini persuasive principle (Liking, Social Consensus, Scarcity) does have a positive relation towards customer e-satisfaction. This research is based on quantitative research and the research model is based on an adapted model from Brent Coker which is an adaptation from Technology Acceptance Model (TAM). Data collection are based on distributed questionnaire with 120 respondents from UiTM post graduate students and ex UiTM students. The analysis such as reliability test, Pearson correlation test, variance inflation test and multi regression test that were conducted are describe in this report and was perform using Statistical Package for Social Science (SPSS). |
format |
Thesis |
qualification_level |
Master's degree |
author |
Abdul Magfir Khan, Muhammad Alihan |
author_facet |
Abdul Magfir Khan, Muhammad Alihan |
author_sort |
Abdul Magfir Khan, Muhammad Alihan |
title |
Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
title_short |
Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
title_full |
Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
title_fullStr |
Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
title_full_unstemmed |
Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan |
title_sort |
persuasive factors in determining customer satisfaction: a malaysian e-commerce perspective / muhammad alihan abdul magfir khan |
granting_institution |
Universiti Teknologi MARA (UiTM) |
granting_department |
Faculty of Computer and Mathematical Sciences |
publishDate |
2017 |
url |
https://ir.uitm.edu.my/id/eprint/64965/1/64965.pdf |
_version_ |
1783735528550563840 |