Behavioral intention towards mobile banking / Intan Syazwani Saleh

The advancement of technology and the raise of smart devices ownership in Malaysia has eventually increase the exploration of mobile banking services. Mobile banking has been first commercialize in Malaysia on 2005 and expected to growth. Despite the exponential growth, the mobile banking penetratio...

Full description

Saved in:
Bibliographic Details
Main Author: Saleh, Intan Syazwani
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64976/1/64976.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.64976
record_format uketd_dc
spelling my-uitm-ir.649762023-01-04T00:26:39Z Behavioral intention towards mobile banking / Intan Syazwani Saleh 2017 Saleh, Intan Syazwani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic funds transfers The advancement of technology and the raise of smart devices ownership in Malaysia has eventually increase the exploration of mobile banking services. Mobile banking has been first commercialize in Malaysia on 2005 and expected to growth. Despite the exponential growth, the mobile banking penetration rate is slow compared to online banking. Thus, this study was purposed to have insight on customer's behavioral intention. Therefore the factors and perceived risks are to identify in this study. Indepth, UTAUT2 model are use across this study to determine customer's behavioral intention. The model was tested in quantitative study conducted among young professionals in Klang Valley, Malaysia. The self-administered and email questionnaire with 384 valid selected results are indicated as following: (1) Impeding factors are found to be not the substantial barrier towards behavioral intention. (2) Perceived risk has moderate antecedent to behavioral intention and (3) Habit, price value and performance expectancy were found to be the most significant antecedents towards behavioral intention. 2017 Thesis https://ir.uitm.edu.my/id/eprint/64976/ https://ir.uitm.edu.my/id/eprint/64976/1/64976.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Hamidi, Saidatul Rahah Shuhidan, Shuhaida
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Hamidi, Saidatul Rahah
Shuhidan, Shuhaida
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Electronic funds transfers
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Electronic funds transfers
Saleh, Intan Syazwani
Behavioral intention towards mobile banking / Intan Syazwani Saleh
description The advancement of technology and the raise of smart devices ownership in Malaysia has eventually increase the exploration of mobile banking services. Mobile banking has been first commercialize in Malaysia on 2005 and expected to growth. Despite the exponential growth, the mobile banking penetration rate is slow compared to online banking. Thus, this study was purposed to have insight on customer's behavioral intention. Therefore the factors and perceived risks are to identify in this study. Indepth, UTAUT2 model are use across this study to determine customer's behavioral intention. The model was tested in quantitative study conducted among young professionals in Klang Valley, Malaysia. The self-administered and email questionnaire with 384 valid selected results are indicated as following: (1) Impeding factors are found to be not the substantial barrier towards behavioral intention. (2) Perceived risk has moderate antecedent to behavioral intention and (3) Habit, price value and performance expectancy were found to be the most significant antecedents towards behavioral intention.
format Thesis
qualification_level Master's degree
author Saleh, Intan Syazwani
author_facet Saleh, Intan Syazwani
author_sort Saleh, Intan Syazwani
title Behavioral intention towards mobile banking / Intan Syazwani Saleh
title_short Behavioral intention towards mobile banking / Intan Syazwani Saleh
title_full Behavioral intention towards mobile banking / Intan Syazwani Saleh
title_fullStr Behavioral intention towards mobile banking / Intan Syazwani Saleh
title_full_unstemmed Behavioral intention towards mobile banking / Intan Syazwani Saleh
title_sort behavioral intention towards mobile banking / intan syazwani saleh
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/64976/1/64976.pdf
_version_ 1783735529285615616