Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz

eBook is more accessible to user needs for learning process in the education field. However, the empirical evidence of its effectiveness is still lacking. Reading an eBook provides a different experience compared to reading traditional textbooks. Therefore, the problem addressed in this study is to...

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Main Author:	Abdul Aziz, Nurul Izzah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Books and reading Choice of books Book reviews Book design
Online Access:	https://ir.uitm.edu.my/id/eprint/64980/1/64980.pdf
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id	my-uitm-ir.64980
record_format	uketd_dc
spelling	my-uitm-ir.649802023-01-04T01:07:27Z Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz 2017 Abdul Aziz, Nurul Izzah Books and reading. Choice of books. Book reviews Book design eBook is more accessible to user needs for learning process in the education field. However, the empirical evidence of its effectiveness is still lacking. Reading an eBook provides a different experience compared to reading traditional textbooks. Therefore, the problem addressed in this study is to provide empirical evidence about the effectiveness of eBook to support user experience. Thus, this study aims (i) to identify the key design elements of the eBook for effective learning and (ii) to evaluate the effect of eBook design elements on user experience using eye tracker measures. This project employs experimental study with fifteen participants. The results of the study encompass the reading patterns of user experience while reading the eBook which is analysed from the eye tracker data. This reading patterns are measured based on reading fixated, reading time spent on Area of Interest (AOI), reading trail and first user reading attention. Generally, the results of this study on reading time spent indicate that no difference between reading times spent on AOI between cooking eBook with or without visual illustration, as well as between black and white cooking eBook and multi colour cooking eBook. Result from reading trail indicated that the centre left part drew the first attention of most participants part of cooking eBook with visual illustration compared to cooking eBook without visual illustration which is participants focus on the top left. In addition, result from the user preferences have showed that all participants prefer eBook with visual illustration, multi colour and nutrition facts. In addition, the majority of the participants found that font type in the cooking eBook is important to them. The significance of this study is to provide empirical findings on the user experience while reading the eBook which then can be used as guidance in improving the design of the eBook in the future. This project can be replicated to further analyse the influence of demographic factor on reading pattern. 2017 Thesis https://ir.uitm.edu.my/id/eprint/64980/ https://ir.uitm.edu.my/id/eprint/64980/1/64980.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah
topic	Books and reading Choice of books Book reviews Book design
spellingShingle	Books and reading Choice of books Book reviews Book design Abdul Aziz, Nurul Izzah Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
description	eBook is more accessible to user needs for learning process in the education field. However, the empirical evidence of its effectiveness is still lacking. Reading an eBook provides a different experience compared to reading traditional textbooks. Therefore, the problem addressed in this study is to provide empirical evidence about the effectiveness of eBook to support user experience. Thus, this study aims (i) to identify the key design elements of the eBook for effective learning and (ii) to evaluate the effect of eBook design elements on user experience using eye tracker measures. This project employs experimental study with fifteen participants. The results of the study encompass the reading patterns of user experience while reading the eBook which is analysed from the eye tracker data. This reading patterns are measured based on reading fixated, reading time spent on Area of Interest (AOI), reading trail and first user reading attention. Generally, the results of this study on reading time spent indicate that no difference between reading times spent on AOI between cooking eBook with or without visual illustration, as well as between black and white cooking eBook and multi colour cooking eBook. Result from reading trail indicated that the centre left part drew the first attention of most participants part of cooking eBook with visual illustration compared to cooking eBook without visual illustration which is participants focus on the top left. In addition, result from the user preferences have showed that all participants prefer eBook with visual illustration, multi colour and nutrition facts. In addition, the majority of the participants found that font type in the cooking eBook is important to them. The significance of this study is to provide empirical findings on the user experience while reading the eBook which then can be used as guidance in improving the design of the eBook in the future. This project can be replicated to further analyse the influence of demographic factor on reading pattern.
format	Thesis
qualification_level	Master's degree
author	Abdul Aziz, Nurul Izzah
author_facet	Abdul Aziz, Nurul Izzah
author_sort	Abdul Aziz, Nurul Izzah
title	Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
title_short	Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
title_full	Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
title_fullStr	Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
title_full_unstemmed	Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz
title_sort	evaluation of ebook design element using eye tracker / nurul izzah abdul aziz
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/64980/1/64980.pdf
_version_	1783735530288054272

Evaluation of eBook design element using eye tracker / Nurul Izzah Abdul Aziz

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