Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail

With technology growth rapidly, nowadays, it is easy to buy any products online. It's including clothing, accessories, food, electronics' products and furniture. Electronic commerce was developed to make people in the world feeling very happy and easier to get their favourite stuff anywher...

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Main Author:	Ismail, Fatimahtulzzaharah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/65053/1/65053.pdf
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id	my-uitm-ir.65053
record_format	uketd_dc
spelling	my-uitm-ir.650532023-01-04T01:16:24Z Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail 2017 Ismail, Fatimahtulzzaharah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce With technology growth rapidly, nowadays, it is easy to buy any products online. It's including clothing, accessories, food, electronics' products and furniture. Electronic commerce was developed to make people in the world feeling very happy and easier to get their favourite stuff anywhere, anytime. But not all people love to buy through online. They think that online shopping not follow their demands. Other than that, they lack of beliefs that their information will be protected and not abuse by the merchants. Company that have negative issue also is the main factors why people didn't want to buy online. Through previous research and analysis, this study aims to identify the factor that lead the consumer to trust the e-commerce website by using Technology Acceptance Model (TAM). Seven elements has been identified and extended based from TAM which is security, privacy, risk perception, feedback, design, content and company's reputation. The data which has been collected was analysed by using quantitative method. 131 of people was randomly selected to be the respondent of this study. Analysis of the study confirms that company's reputation has the most significant relationship towards trust of online shopping website. This study also determined the significant, limitation and recommendation for the merchant in order to get the trust from their customer. 2017 Thesis https://ir.uitm.edu.my/id/eprint/65053/ https://ir.uitm.edu.my/id/eprint/65053/1/65053.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Daud, Nor Aziah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Daud, Nor Aziah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Ismail, Fatimahtulzzaharah Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
description	With technology growth rapidly, nowadays, it is easy to buy any products online. It's including clothing, accessories, food, electronics' products and furniture. Electronic commerce was developed to make people in the world feeling very happy and easier to get their favourite stuff anywhere, anytime. But not all people love to buy through online. They think that online shopping not follow their demands. Other than that, they lack of beliefs that their information will be protected and not abuse by the merchants. Company that have negative issue also is the main factors why people didn't want to buy online. Through previous research and analysis, this study aims to identify the factor that lead the consumer to trust the e-commerce website by using Technology Acceptance Model (TAM). Seven elements has been identified and extended based from TAM which is security, privacy, risk perception, feedback, design, content and company's reputation. The data which has been collected was analysed by using quantitative method. 131 of people was randomly selected to be the respondent of this study. Analysis of the study confirms that company's reputation has the most significant relationship towards trust of online shopping website. This study also determined the significant, limitation and recommendation for the merchant in order to get the trust from their customer.
format	Thesis
qualification_level	Master's degree
author	Ismail, Fatimahtulzzaharah
author_facet	Ismail, Fatimahtulzzaharah
author_sort	Ismail, Fatimahtulzzaharah
title	Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
title_short	Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
title_full	Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
title_fullStr	Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
title_full_unstemmed	Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail
title_sort	determination of consumers' trust element in e-commerce system / fatimahtulzzaharah ismail
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/65053/1/65053.pdf
_version_	1783735533137035264

Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail

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