The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail

The issue of unsold houses in Malaysia in recent years had became a serious concern to the housing developers. The total number of houses built exceeded the number of houses bought by the buyers led to the problems of unsold houses nationwide Therefore, there is a need to determine the factors that...

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Main Authors:	Baharuddin, Nor Aliza, Mohd Zulkifli, Puteri Nor Rhubiatul Adawiyah, Ismail, Zarina
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Decision making Housing
Online Access:	https://ir.uitm.edu.my/id/eprint/66259/1/66259.pdf
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id	my-uitm-ir.66259
record_format	uketd_dc
spelling	my-uitm-ir.662592022-11-16T08:33:19Z The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail 2021-08 Baharuddin, Nor Aliza Mohd Zulkifli, Puteri Nor Rhubiatul Adawiyah Ismail, Zarina Decision making Housing Purchasing. Selling. Sales personnel. Sales executives The issue of unsold houses in Malaysia in recent years had became a serious concern to the housing developers. The total number of houses built exceeded the number of houses bought by the buyers led to the problems of unsold houses nationwide Therefore, there is a need to determine the factors that would influence potential house buyers to buy a house in order to understand this issue. Thus, the purpose of the study was to identify the determinants of house buyers' purchase decisions in Kota Bharu, Kelantan, a case of PMBK Development Sdn. Bhd. (PMBKD). Specifically, the study wants to investigate whether several variables such as quality, price, location, promotion, and corporate image are the factors that influence the house buyers' purchase decision when deciding to buy a house in Kota Bharu, Kelantan. Two (2) research objectives were outlined in order to answer the research questions that arose in this study; to examine the determinants of the purchase decision of house buyers when considering buying house in Kota Bharu, Kelantan and to recommend strategies that can be used by house developers to attract house buyers to buy. A total of 389 residents of Kota Bharu, Kelantan participated in this study through questionnaires distributed using Google Form format as the country was facing the Covid-19 pandemic that made face to face questionnaires distribution on the field quite impossible to execute. The study used SPPS Version 25.0 to analyze the data collected by the questionnaires. Before proceeding the data analysis, data screening and screening was conducted and this study found no missing values in the responses. In addition, the reliability test found that all items in the questions shown strong reliability and the test assumptions shown normality in the data and found no problems of homoscedasticity and multicollinearity. Consequently, this study used statistical tools such as correlations, and regression analysis to analyze the data in the SPSS. Based on the hypotheses testing and regression analysis, the result shows that only two (2) variables were positively significant in house buying decision (i.e. Location and Promotion). Several recommendations of strategies were made for PMBK Development Sdn. Bhd. (PMBKD) based on these findings so the company could come out with correct strategies to increase the sales of houses in the future. In a nutshell, this study managed to answer all the research objectives that were aimed. 2021-08 Thesis https://ir.uitm.edu.my/id/eprint/66259/ https://ir.uitm.edu.my/id/eprint/66259/1/66259.pdf text en public masters Universiti Teknologi MARA, Kelantan Arsyad Ayub Graduate Business School Chai Li, Dr. Cheam
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Chai Li, Dr. Cheam
topic	Decision making Housing Decision making
spellingShingle	Decision making Housing Decision making Baharuddin, Nor Aliza Mohd Zulkifli, Puteri Nor Rhubiatul Adawiyah Ismail, Zarina The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
description	The issue of unsold houses in Malaysia in recent years had became a serious concern to the housing developers. The total number of houses built exceeded the number of houses bought by the buyers led to the problems of unsold houses nationwide Therefore, there is a need to determine the factors that would influence potential house buyers to buy a house in order to understand this issue. Thus, the purpose of the study was to identify the determinants of house buyers' purchase decisions in Kota Bharu, Kelantan, a case of PMBK Development Sdn. Bhd. (PMBKD). Specifically, the study wants to investigate whether several variables such as quality, price, location, promotion, and corporate image are the factors that influence the house buyers' purchase decision when deciding to buy a house in Kota Bharu, Kelantan. Two (2) research objectives were outlined in order to answer the research questions that arose in this study; to examine the determinants of the purchase decision of house buyers when considering buying house in Kota Bharu, Kelantan and to recommend strategies that can be used by house developers to attract house buyers to buy. A total of 389 residents of Kota Bharu, Kelantan participated in this study through questionnaires distributed using Google Form format as the country was facing the Covid-19 pandemic that made face to face questionnaires distribution on the field quite impossible to execute. The study used SPPS Version 25.0 to analyze the data collected by the questionnaires. Before proceeding the data analysis, data screening and screening was conducted and this study found no missing values in the responses. In addition, the reliability test found that all items in the questions shown strong reliability and the test assumptions shown normality in the data and found no problems of homoscedasticity and multicollinearity. Consequently, this study used statistical tools such as correlations, and regression analysis to analyze the data in the SPSS. Based on the hypotheses testing and regression analysis, the result shows that only two (2) variables were positively significant in house buying decision (i.e. Location and Promotion). Several recommendations of strategies were made for PMBK Development Sdn. Bhd. (PMBKD) based on these findings so the company could come out with correct strategies to increase the sales of houses in the future. In a nutshell, this study managed to answer all the research objectives that were aimed.
format	Thesis
qualification_level	Master's degree
author	Baharuddin, Nor Aliza Mohd Zulkifli, Puteri Nor Rhubiatul Adawiyah Ismail, Zarina
author_facet	Baharuddin, Nor Aliza Mohd Zulkifli, Puteri Nor Rhubiatul Adawiyah Ismail, Zarina
author_sort	Baharuddin, Nor Aliza
title	The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
title_short	The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
title_full	The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
title_fullStr	The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
title_full_unstemmed	The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail
title_sort	determinants of house buyers' purchase decisions in kota bharu, kelantan: a case of pmbk development sdn. bhd. (pmbkd) / nor aliza baharuddin, puteri nor rhubiatul adawiyah mohd zulkifli and zarina ismail
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Arsyad Ayub Graduate Business School
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/66259/1/66259.pdf
_version_	1783735608608292864

The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail

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