Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie

The purposes of this study were to determine the most preferred oral solid dosage form, to determine customers' perceptions towards therapeutic benefit of medicine in a relation of color, size, shape and taste of oral solid dosage form and to determine factors associated with public preferences...

Full description

Saved in:

Bibliographic Details
Main Author:	Young Rockie, Norsyaheera
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Pharmaceutical dosage forms
Online Access:	https://ir.uitm.edu.my/id/eprint/66746/1/66746.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.66746
record_format	uketd_dc
spelling	my-uitm-ir.667462022-09-15T01:32:04Z Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie 2012 Young Rockie, Norsyaheera Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Pharmaceutical dosage forms The purposes of this study were to determine the most preferred oral solid dosage form, to determine customers' perceptions towards therapeutic benefit of medicine in a relation of color, size, shape and taste of oral solid dosage form and to determine factors associated with public preferences of oral solid dosage form. Self- administered questionnaires were distributed among 130 individuals at four retail pharmacies around Kuala Terengganu. Data were presented by frequencies and analyzed the relationship with demographic background using Kruskal-Wallis test. From this study, 52.3% respondents preferred tablet. Capsule was reported as second preferred oral solid dosage form with 26.2% respondents, followed by soft gel with 18 respondents (13.8%) and only 10 respondents (7.7%) preferred caplet. 48 respondents (36.9%) reported that tablet is very easy to swallow form, 37 respondents (28.5%) chose soft gel as the second easiest form to swallow while capsule and caplet chose by 36 respondents (27.7%) and 6 respondents (4.6%). Significant difference in respondents' perception was found among gender, age, monthly income, marital status and occupation. In conclusion, tablet is the most preferred oral solid dosage form and also very easy to swallow form. Majority of respondents preferred oral solid dosage form to be white in color, round in shape, small in size and without taste. Most important physical characteristics of oral solid dosage form were size, followed by taste, color and shape. 2012 Thesis https://ir.uitm.edu.my/id/eprint/66746/ https://ir.uitm.edu.my/id/eprint/66746/1/66746.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Pharmacy Usir, Ezlina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Usir, Ezlina
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Pharmaceutical dosage forms
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Pharmaceutical dosage forms Young Rockie, Norsyaheera Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
description	The purposes of this study were to determine the most preferred oral solid dosage form, to determine customers' perceptions towards therapeutic benefit of medicine in a relation of color, size, shape and taste of oral solid dosage form and to determine factors associated with public preferences of oral solid dosage form. Self- administered questionnaires were distributed among 130 individuals at four retail pharmacies around Kuala Terengganu. Data were presented by frequencies and analyzed the relationship with demographic background using Kruskal-Wallis test. From this study, 52.3% respondents preferred tablet. Capsule was reported as second preferred oral solid dosage form with 26.2% respondents, followed by soft gel with 18 respondents (13.8%) and only 10 respondents (7.7%) preferred caplet. 48 respondents (36.9%) reported that tablet is very easy to swallow form, 37 respondents (28.5%) chose soft gel as the second easiest form to swallow while capsule and caplet chose by 36 respondents (27.7%) and 6 respondents (4.6%). Significant difference in respondents' perception was found among gender, age, monthly income, marital status and occupation. In conclusion, tablet is the most preferred oral solid dosage form and also very easy to swallow form. Majority of respondents preferred oral solid dosage form to be white in color, round in shape, small in size and without taste. Most important physical characteristics of oral solid dosage form were size, followed by taste, color and shape.
format	Thesis
qualification_level	Bachelor degree
author	Young Rockie, Norsyaheera
author_facet	Young Rockie, Norsyaheera
author_sort	Young Rockie, Norsyaheera
title	Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
title_short	Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
title_full	Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
title_fullStr	Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
title_full_unstemmed	Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie
title_sort	customers' preferences of color, size, shape and taste of oral solid dosage form / norsyaheera young rockie
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Pharmacy
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/66746/1/66746.pdf
_version_	1783735637291040768

Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie

Similar Items