The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid

This study examines the effects of experiential values on mall repatronage intention in Kota Kinabalu, Sabah context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, identified as the dimensions of perceived values. This study is a quantitati...

Full description

Saved in:

Bibliographic Details
Main Author:	Ahmad Farrid, Fasihah Farhanah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Market surveys Including brand choice Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/66921/1/66921.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.66921
record_format	uketd_dc
spelling	my-uitm-ir.669212022-09-19T04:30:48Z The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid 2022 Ahmad Farrid, Fasihah Farhanah Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls This study examines the effects of experiential values on mall repatronage intention in Kota Kinabalu, Sabah context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, identified as the dimensions of perceived values. This study is a quantitative study with a sample size of 250 patrons from the four major shopping malls with different characteristics in this city involving 1Borneo Hypermall, Suria Sabah, Karamunsing Complex, and Imago in Kota Kinabalu, Sabah. Smart Partial Least Squared (PLS) version 3.0 software, a structural equation modelling technique and Statistical Package for the Social Science (SPSS) version 24.0 were used to analyse data and frequencies. Results of this study found that emotional value has a significant impact on mall repatronage intention. Additionally, sensory appeal value affects mall repatronage intention in Kota Kinabalu, Sabah context if it is moderated by income. These findings strengthen the three dimensions from perceived values theory which hold that emotional value, social value, and sensory appeal value are important factors affecting mall repatronage intention with income as a moderator. Lastly, this study deepens the understanding of the way contemporary Kota Kinabalu, Sabah patrons can be effectively segmented and targeted by retailers and marketers of existing shopping malls in the city. 2022 Thesis https://ir.uitm.edu.my/id/eprint/66921/ https://ir.uitm.edu.my/id/eprint/66921/1/66921.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business Management Albert Gisip, Imelda Syed Annuar, Sharifah Nurafizah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Albert Gisip, Imelda Syed Annuar, Sharifah Nurafizah
topic	Market surveys Including brand choice Brand loyalty Market surveys Including brand choice Brand loyalty
spellingShingle	Market surveys Including brand choice Brand loyalty Market surveys Including brand choice Brand loyalty Ahmad Farrid, Fasihah Farhanah The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
description	This study examines the effects of experiential values on mall repatronage intention in Kota Kinabalu, Sabah context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, identified as the dimensions of perceived values. This study is a quantitative study with a sample size of 250 patrons from the four major shopping malls with different characteristics in this city involving 1Borneo Hypermall, Suria Sabah, Karamunsing Complex, and Imago in Kota Kinabalu, Sabah. Smart Partial Least Squared (PLS) version 3.0 software, a structural equation modelling technique and Statistical Package for the Social Science (SPSS) version 24.0 were used to analyse data and frequencies. Results of this study found that emotional value has a significant impact on mall repatronage intention. Additionally, sensory appeal value affects mall repatronage intention in Kota Kinabalu, Sabah context if it is moderated by income. These findings strengthen the three dimensions from perceived values theory which hold that emotional value, social value, and sensory appeal value are important factors affecting mall repatronage intention with income as a moderator. Lastly, this study deepens the understanding of the way contemporary Kota Kinabalu, Sabah patrons can be effectively segmented and targeted by retailers and marketers of existing shopping malls in the city.
format	Thesis
qualification_level	Master's degree
author	Ahmad Farrid, Fasihah Farhanah
author_facet	Ahmad Farrid, Fasihah Farhanah
author_sort	Ahmad Farrid, Fasihah Farhanah
title	The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
title_short	The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
title_full	The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
title_fullStr	The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
title_full_unstemmed	The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
title_sort	effects of emotional value, social value and sensory appeal value to mall repatronage intention in kota kinabalu, sabah context / fasihah farhanah ahmad farrid
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business Management
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/66921/1/66921.pdf
_version_	1783735646556258304

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid

Similar Items