The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid

This study examines the effects of experiential values on mall repatronage intention in Kota Kinabalu, Sabah context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, identified as the dimensions of perceived values. This study is a quantitati...

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书目详细资料
主要作者:	Ahmad Farrid, Fasihah Farhanah
格式:	Thesis
语言:	English
出版:	2022
主题:	Market surveys Including brand choice Brand loyalty
在线阅读:	https://ir.uitm.edu.my/id/eprint/66921/1/66921.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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