Modeling word of mouth engagement: the role of relationship value and quality in hospitality brand online / Anderson Ngelambong
Shaping individuals' word of mouth is a particularly challenging issue, especially within the context of marketer-created online brand community. Although the topic has been extensively researched, limited studies have investigated word of mouth from the perspectives of relationship marketing....
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/68615/1/68615.pdf |
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