The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad

The main purpose of business is to serve their customer. Many researches had proven that service quality is what influencing most in the business daily routine and one of the crucial factors to retain the customers. Excellence in service quality is a key to achieve customer loyalty which is the prim...

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Bibliographic Details
Main Author:	Wan Ahmad, Wan Adli
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/69826/1/69826.pdf
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id	my-uitm-ir.69826
record_format	uketd_dc
spelling	my-uitm-ir.698262022-12-19T01:37:16Z The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad 2014 Wan Ahmad, Wan Adli Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The main purpose of business is to serve their customer. Many researches had proven that service quality is what influencing most in the business daily routine and one of the crucial factors to retain the customers. Excellence in service quality is a key to achieve customer loyalty which is the primary goal of business organizations, due to the advantages of customer retention (Ehigie, 2006). This study reports the relationship between the service quality and customer loyalty at the MS Garden Hotel Kuantan, Pahang. Many organizations try to retain their customers and do their best to retain their customers loyalty towards their service provided. However, how deep does the service quality been penetrating the loyalty of their customers is still a questions. The data were gathered based on the surveys made towards the customers of MS Garden Hotel Kuantan which related to the service qualities provided and their loyalty. 2014 Thesis https://ir.uitm.edu.my/id/eprint/69826/ https://ir.uitm.edu.my/id/eprint/69826/1/69826.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Zakaria, Ibhrahim
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Ibhrahim
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Wan Ahmad, Wan Adli The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
description	The main purpose of business is to serve their customer. Many researches had proven that service quality is what influencing most in the business daily routine and one of the crucial factors to retain the customers. Excellence in service quality is a key to achieve customer loyalty which is the primary goal of business organizations, due to the advantages of customer retention (Ehigie, 2006). This study reports the relationship between the service quality and customer loyalty at the MS Garden Hotel Kuantan, Pahang. Many organizations try to retain their customers and do their best to retain their customers loyalty towards their service provided. However, how deep does the service quality been penetrating the loyalty of their customers is still a questions. The data were gathered based on the surveys made towards the customers of MS Garden Hotel Kuantan which related to the service qualities provided and their loyalty.
format	Thesis
qualification_level	Bachelor degree
author	Wan Ahmad, Wan Adli
author_facet	Wan Ahmad, Wan Adli
author_sort	Wan Ahmad, Wan Adli
title	The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
title_short	The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
title_full	The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
title_fullStr	The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
title_full_unstemmed	The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad
title_sort	relationship between service quality and customer loyalty at ms garden hotel kuantan, pahang / wan adli wan ahmad
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/69826/1/69826.pdf
_version_	1783735909560090624

The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad

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