The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib

The title for this study is the relation s hip between service quality and customer loyalty at Plexus Manufacturing Sdn Bhd , Penang. The purpose of this study was to identify the relationship between service quality and customer loyalty at Plexus Manufacturing, Penang. Besides that this studies al...

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Main Author:	Shuib, Nurfaznim
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/69912/1/69912.pdf
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id	my-uitm-ir.69912
record_format	uketd_dc
spelling	my-uitm-ir.699122023-01-03T01:59:01Z The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib 2014 Shuib, Nurfaznim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The title for this study is the relation s hip between service quality and customer loyalty at Plexus Manufacturing Sdn Bhd , Penang. The purpose of this study was to identify the relationship between service quality and customer loyalty at Plexus Manufacturing, Penang. Besides that this studies al so to identify the level customer loyalty al Plexus Manufacturing Sdn. Bhd, Penang. The data were gathered through the questionnaire distributed to the employees as internal customer at Plexus Manufacturing Sdn. Bhd and 127 respondents were chosen randomly in order to determine the relationship between service quality and customer loyalty. The study was found that there is a relationship between service quality and customer loyalty. Both research questions were answered when the findings indicate that there are positive and significant relationship between service quality and service quality at Plexus Manufacturing Sdn. Bhd. The findings also show that the respondents agreed that service provided by Plexus Manufacturing were lead to customer loyalty and that is why many people work for 5 years and above. Based on the study it shows that the employees in Plexus Manufacturing as internal customer give positive response towards the implementation of this research study . Researcher had used SPSS version 22 to determine the relationship between service quality and customer loyalty at Plexus Manufacturing Sdn. Bhd, Penang 2014 Thesis https://ir.uitm.edu.my/id/eprint/69912/ https://ir.uitm.edu.my/id/eprint/69912/1/69912.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Zakaria, Ibhrahim
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Ibhrahim
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Shuib, Nurfaznim The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
description	The title for this study is the relation s hip between service quality and customer loyalty at Plexus Manufacturing Sdn Bhd , Penang. The purpose of this study was to identify the relationship between service quality and customer loyalty at Plexus Manufacturing, Penang. Besides that this studies al so to identify the level customer loyalty al Plexus Manufacturing Sdn. Bhd, Penang. The data were gathered through the questionnaire distributed to the employees as internal customer at Plexus Manufacturing Sdn. Bhd and 127 respondents were chosen randomly in order to determine the relationship between service quality and customer loyalty. The study was found that there is a relationship between service quality and customer loyalty. Both research questions were answered when the findings indicate that there are positive and significant relationship between service quality and service quality at Plexus Manufacturing Sdn. Bhd. The findings also show that the respondents agreed that service provided by Plexus Manufacturing were lead to customer loyalty and that is why many people work for 5 years and above. Based on the study it shows that the employees in Plexus Manufacturing as internal customer give positive response towards the implementation of this research study . Researcher had used SPSS version 22 to determine the relationship between service quality and customer loyalty at Plexus Manufacturing Sdn. Bhd, Penang
format	Thesis
qualification_level	Bachelor degree
author	Shuib, Nurfaznim
author_facet	Shuib, Nurfaznim
author_sort	Shuib, Nurfaznim
title	The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
title_short	The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
title_full	The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
title_fullStr	The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
title_full_unstemmed	The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib
title_sort	relationship between service quality and customer loyalty at plexus manufacturing sdn.bhd penang / nurfaznim shuib
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/69912/1/69912.pdf
_version_	1783735914773610496

The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib

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