The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a...
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2014
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Online Access: | https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf |
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my-uitm-ir.699172023-01-05T04:52:05Z The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal 2014 Mhd Kamal, Muhammad Shahrul Azim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a relationship between service quality and customer loyalty at UiTM Kelantan Campus. All research objectives were met in which the findings indicate that there are positive and significant relationships between service quality and customer loyalty. In addition, the finding also indicates that the level for service quality at UiTM Kelantan Campus was assurance and the level for customer loyalty was behavioral. 2014 Thesis https://ir.uitm.edu.my/id/eprint/69917/ https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Zakaria, Ibhrahim |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Zakaria, Ibhrahim |
topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling |
spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mhd Kamal, Muhammad Shahrul Azim The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
description |
This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a relationship between service quality and customer loyalty at UiTM Kelantan Campus. All research objectives were met in which the findings indicate that there are positive and significant relationships between service quality and customer loyalty. In addition, the finding also indicates that the level for service quality at UiTM Kelantan Campus was assurance and the level for customer loyalty was behavioral. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Mhd Kamal, Muhammad Shahrul Azim |
author_facet |
Mhd Kamal, Muhammad Shahrul Azim |
author_sort |
Mhd Kamal, Muhammad Shahrul Azim |
title |
The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
title_short |
The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
title_full |
The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
title_fullStr |
The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
title_full_unstemmed |
The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal |
title_sort |
relationship between service quality and customer loyalty at uitm kelantan campus / muhammad shahrul azim mhd kamal |
granting_institution |
Universiti Teknologi MARA, Kelantan |
granting_department |
Faculty of Business and Management |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf |
_version_ |
1783735915536973824 |