Radio audience research / Nor Hana Md. Ramli
Audience - the potential or expected number of persons who have an opportunity to see, listen or read an advertising message or media vehicle etc.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1991
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72256/2/72256.PDF |
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| Summary: | Audience - the potential or expected number of persons who have an opportunity to see, listen or read an advertising message or media vehicle etc. |
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