Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman

e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and compet...

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Main Author:	Engku Abdul Rahman, Engku Badrul Nizam
Format:	Thesis
Language:	English
Published:	2005
Online Access:	https://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf
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id	my-uitm-ir.724
record_format	uketd_dc
spelling	my-uitm-ir.7242017-05-04T09:14:32Z Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman 2005 Engku Abdul Rahman, Engku Badrul Nizam e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and competitor analysis. With eCRM, organizations can have instant access to up-to-date information and all the latest on-goings of the organization, at anytime and anywhere. This system is made to facilitate retaining existing customers, and also broadens organization's prospects in the current challenging global market. It is fully equipped with the latest technology to vastly enhance organizations' competitive advantage, while maximizing overall operational efficiency and substantially reducing unnecessary overhead costs. e-CRM enables organizations to foster a more fruitful relationship with their customer, while simultaneously monitoring and boost customers' satisfaction of the products and services. This research will investigate the implementation of e-CRM by the main retailing sector in Malaysia, focusing on area of Klang valley. The issues such as the way of implementation, risks, risks management and customers feedback will be discusses by the researcher. The recommendation about the implementation also included upon this research. 2005 Thesis https://ir.uitm.edu.my/id/eprint/724/ https://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf text en public other degree Universiti Teknologi MARA Faculty of Information Technology and Quantitative Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	e-CRM is an Electronic Customer Relations Management solution, specifically designed and developed to suit all front and back office needs. e-CRM will assist in maintaining and organizing all sales leads, customer base information, list of products, quotation generating and tracking and competitor analysis. With eCRM, organizations can have instant access to up-to-date information and all the latest on-goings of the organization, at anytime and anywhere. This system is made to facilitate retaining existing customers, and also broadens organization's prospects in the current challenging global market. It is fully equipped with the latest technology to vastly enhance organizations' competitive advantage, while maximizing overall operational efficiency and substantially reducing unnecessary overhead costs. e-CRM enables organizations to foster a more fruitful relationship with their customer, while simultaneously monitoring and boost customers' satisfaction of the products and services. This research will investigate the implementation of e-CRM by the main retailing sector in Malaysia, focusing on area of Klang valley. The issues such as the way of implementation, risks, risks management and customers feedback will be discusses by the researcher. The recommendation about the implementation also included upon this research.
format	Thesis
qualification_name	other
qualification_level	Bachelor degree
author	Engku Abdul Rahman, Engku Badrul Nizam
spellingShingle	Engku Abdul Rahman, Engku Badrul Nizam Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
author_facet	Engku Abdul Rahman, Engku Badrul Nizam
author_sort	Engku Abdul Rahman, Engku Badrul Nizam
title	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_short	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_full	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_fullStr	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_full_unstemmed	Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman
title_sort	electronic customer relationship (e-crm): a pulse on the retailing community / engku badrul nizam engku abdul rahman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Information Technology and Quantitative Sciences
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/724/1/TD_ENGKU%20BADRUL%20NIZAM%20ENGKU%20ABDUL%20RAHMAN%20CS%2005_5.pdf
_version_	1783732949653389312

Electronic Customer Relationship (e-CRM): a pulse on the retailing community / Engku Badrul Nizam Engku Abdul Rahman

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