The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi

Due to Malaysia's beautiful natural assets, Malaysia's tourism industry has experienced steady growth over the decades. Tourism is increasingly dependent on a clean climate, so it is not possible to disregard hotel operational waste problems. It can be anticipated that customer actions can...

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Main Author:	Joibi, Nur Shakinah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Travel Voyages and travels (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/72942/1/72942.pdf
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id	my-uitm-ir.72942
record_format	uketd_dc
spelling	my-uitm-ir.729422023-02-01T13:54:16Z The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi 2022 Joibi, Nur Shakinah Travel. Voyages and travels (General) Environmental aspects. Green marketing Due to Malaysia's beautiful natural assets, Malaysia's tourism industry has experienced steady growth over the decades. Tourism is increasingly dependent on a clean climate, so it is not possible to disregard hotel operational waste problems. It can be anticipated that customer actions can create loads of waste while staying in the hotel. As a result, the transition to a green customer has become a step to resolve this problem. The purpose of this paper is to investigate the impact of consumption values towards intentions to visit green hotel in Malaysia. A multi-dimensional measure of consumption values was used to determine which values of consumption are valued by local and international tourists. The Theory of Consumption Values (TCV) employed and modified in this study. The consumption values in this study have impact on intention to visit green hotel in Malaysia while environmental concern as the moderator. In many adventures in tourisms’ items, epistemic value is a key factor because visitors want to experience discovery and pursue distinct behaviours (Zuckerman, 1994). An existing marketing paradigm was introduced in this study and the relationships between epistemic value, environmental concern, and behavioural intentions in an adventure tourism context were explored empirically. The outcome illustrates that environmental concern has a moderating impact on the epistemic value of intention to visit a green hotel. Three hundred and twenty-two respondents over the age of 18 years are international and local visitors. The questionnaire is used, and the data analysis been analysed by using the Statistical Package for Social Sciences (SPSS) and the Lesser Plane (PLS). 2022 Thesis https://ir.uitm.edu.my/id/eprint/72942/ https://ir.uitm.edu.my/id/eprint/72942/1/72942.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Syed Annuar, Sharifah Nurafizah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Syed Annuar, Sharifah Nurafizah
topic	Travel Voyages and travels (General) Travel Voyages and travels (General)
spellingShingle	Travel Voyages and travels (General) Travel Voyages and travels (General) Joibi, Nur Shakinah The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
description	Due to Malaysia's beautiful natural assets, Malaysia's tourism industry has experienced steady growth over the decades. Tourism is increasingly dependent on a clean climate, so it is not possible to disregard hotel operational waste problems. It can be anticipated that customer actions can create loads of waste while staying in the hotel. As a result, the transition to a green customer has become a step to resolve this problem. The purpose of this paper is to investigate the impact of consumption values towards intentions to visit green hotel in Malaysia. A multi-dimensional measure of consumption values was used to determine which values of consumption are valued by local and international tourists. The Theory of Consumption Values (TCV) employed and modified in this study. The consumption values in this study have impact on intention to visit green hotel in Malaysia while environmental concern as the moderator. In many adventures in tourisms’ items, epistemic value is a key factor because visitors want to experience discovery and pursue distinct behaviours (Zuckerman, 1994). An existing marketing paradigm was introduced in this study and the relationships between epistemic value, environmental concern, and behavioural intentions in an adventure tourism context were explored empirically. The outcome illustrates that environmental concern has a moderating impact on the epistemic value of intention to visit a green hotel. Three hundred and twenty-two respondents over the age of 18 years are international and local visitors. The questionnaire is used, and the data analysis been analysed by using the Statistical Package for Social Sciences (SPSS) and the Lesser Plane (PLS).
format	Thesis
qualification_level	Master's degree
author	Joibi, Nur Shakinah
author_facet	Joibi, Nur Shakinah
author_sort	Joibi, Nur Shakinah
title	The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
title_short	The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
title_full	The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
title_fullStr	The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
title_full_unstemmed	The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi
title_sort	impact of consumption values towards the intention to visit green hotel in malaysia: the moderating effect of environmental concern / nur shakinah joibi
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/72942/1/72942.pdf
_version_	1783735963732672512

The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi

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