Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan

Medical tourism is a relatively new market segment that has gained the attention of major health care leaders in a variety of countries over the previous decade. Based on prior literature, there are limited study has been conducted on medical tourism destination selection. This study shall examine M...

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Main Authors:	Arifin, Hafizah, Megat Ramli, Puteri Aliza, Che Hassan, Norlida
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Travel Voyages and travels (General) Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/73717/1/73717.pdf
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id	my-uitm-ir.73717
record_format	uketd_dc
spelling	my-uitm-ir.737172023-02-17T09:10:49Z Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan 2022-02 Arifin, Hafizah Megat Ramli, Puteri Aliza Che Hassan, Norlida Travel. Voyages and travels (General) Travel and the state. Tourism Malaysia Medical tourism is a relatively new market segment that has gained the attention of major health care leaders in a variety of countries over the previous decade. Based on prior literature, there are limited study has been conducted on medical tourism destination selection. This study shall examine Malaysia as a medical tourism destination choice and determining whether the factors of lower cost, facilities, service quality, accessibility, tourist attraction may influence medical tourists to select Malaysia as a destination choice. Purposive sampling technique was applied for the study. Questionnaires were distributed using online platform to the foreigners who stay outside Malaysia particularly to those who know and understand the English. 115 completed questionnaires were collected through Medical Tourism Agency Website and their overseas branch and data has been analyzed using IBM SPSS 20 version. The statistical analysis used in the study are descriptive analysis, reliability analysis, mean score analysis of variables, frequency analysis, multicollinearity and regression analysis. The findings revealed that lower costs, accessibility of information and tourist attraction have significant impact on medical tourism destination selection. This research can be beneficial for the healthcare provider, insurance company and tourism industry to improve and enhance their policies, benefits programs and initiatives inside the organization and industry. Furthermore, the findings can be used to enhance the strategies by the policy maker especially in the context of marketing and strategic partnership. 2022-02 Thesis https://ir.uitm.edu.my/id/eprint/73717/ https://ir.uitm.edu.my/id/eprint/73717/1/73717.pdf text en public masters Universiti Teknologi MARA, Kelantan Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Travel Voyages and travels (General) Malaysia
spellingShingle	Travel Voyages and travels (General) Travel Voyages and travels (General) Malaysia Arifin, Hafizah Megat Ramli, Puteri Aliza Che Hassan, Norlida Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
description	Medical tourism is a relatively new market segment that has gained the attention of major health care leaders in a variety of countries over the previous decade. Based on prior literature, there are limited study has been conducted on medical tourism destination selection. This study shall examine Malaysia as a medical tourism destination choice and determining whether the factors of lower cost, facilities, service quality, accessibility, tourist attraction may influence medical tourists to select Malaysia as a destination choice. Purposive sampling technique was applied for the study. Questionnaires were distributed using online platform to the foreigners who stay outside Malaysia particularly to those who know and understand the English. 115 completed questionnaires were collected through Medical Tourism Agency Website and their overseas branch and data has been analyzed using IBM SPSS 20 version. The statistical analysis used in the study are descriptive analysis, reliability analysis, mean score analysis of variables, frequency analysis, multicollinearity and regression analysis. The findings revealed that lower costs, accessibility of information and tourist attraction have significant impact on medical tourism destination selection. This research can be beneficial for the healthcare provider, insurance company and tourism industry to improve and enhance their policies, benefits programs and initiatives inside the organization and industry. Furthermore, the findings can be used to enhance the strategies by the policy maker especially in the context of marketing and strategic partnership.
format	Thesis
qualification_level	Master's degree
author	Arifin, Hafizah Megat Ramli, Puteri Aliza Che Hassan, Norlida
author_facet	Arifin, Hafizah Megat Ramli, Puteri Aliza Che Hassan, Norlida
author_sort	Arifin, Hafizah
title	Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
title_short	Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
title_full	Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
title_fullStr	Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
title_full_unstemmed	Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
title_sort	determining the factors affecting medical tourism destination choice: empirical evidence from malaysia / hafizah arifin, puteri aliza megat ramli and norlida che hassan
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Arshad Ayub Graduate Business School
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/73717/1/73717.pdf
_version_	1783735988896399360

Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan

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