Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid
This study is on Tunku Abdul Rahman University College (TAR UC), and is a nontraditional study or so-called non-typical research mainly because it focuses on the four elements of the marketing mix : place (Location); price (costs/tuition fees); promotion (advertising strategy) and product (academic...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74294/1/74294.pdf |
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