Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar

In the new globalization era, the growing competition of aviation industry is a critical issue worldwide including Malaysia. Currently, Malaysia Airlines is facing a decline in domestic sector though its total uplift is higher than AK/or KBR-KUL vv sector in average due to several factors. There are...

Full description

Saved in:

Bibliographic Details
Main Author:	Che Omar, Normala
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Study and teaching Research Surveying Airport terminals
Online Access:	https://ir.uitm.edu.my/id/eprint/74725/2/74725.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.74725
record_format	uketd_dc
spelling	my-uitm-ir.747252023-03-21T02:34:09Z Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar 2005 Che Omar, Normala Study and teaching. Research Surveying Airport terminals In the new globalization era, the growing competition of aviation industry is a critical issue worldwide including Malaysia. Currently, Malaysia Airlines is facing a decline in domestic sector though its total uplift is higher than AK/or KBR-KUL vv sector in average due to several factors. There are different opinions among airline passengers based on their experiences where some customers prefer MH and some prefer AK for their local travel. This study was conducted to study the factors that influence consumer preference towards Malaysia Airlines for short haul market. The objectives of this research were to know the factors; the most important and the least important factor that can influence consumer preference. Besides that, this study also to improve Malaysia Airlines' service by providing necessary suggestions and recommendations. Scope of study was consumers who experience and fly with Malaysia Airlines for KBR-KUL vv sector. Sample scope was 120 respondents, where I 0% from average daily passengers for these route. From the result the researcher found that schedule-based is the most important factor that influencing consumer to choose Malaysia Airlines as a preferred carrier. This notion is proved by significance relationship between consumer preferences and the factor that influence for choosing this carrier. Some conclusion and recommendation had closed this research. 2005 Thesis https://ir.uitm.edu.my/id/eprint/74725/ https://ir.uitm.edu.my/id/eprint/74725/2/74725.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Study and teaching Research Surveying Airport terminals
spellingShingle	Study and teaching Research Surveying Airport terminals Che Omar, Normala Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
description	In the new globalization era, the growing competition of aviation industry is a critical issue worldwide including Malaysia. Currently, Malaysia Airlines is facing a decline in domestic sector though its total uplift is higher than AK/or KBR-KUL vv sector in average due to several factors. There are different opinions among airline passengers based on their experiences where some customers prefer MH and some prefer AK for their local travel. This study was conducted to study the factors that influence consumer preference towards Malaysia Airlines for short haul market. The objectives of this research were to know the factors; the most important and the least important factor that can influence consumer preference. Besides that, this study also to improve Malaysia Airlines' service by providing necessary suggestions and recommendations. Scope of study was consumers who experience and fly with Malaysia Airlines for KBR-KUL vv sector. Sample scope was 120 respondents, where I 0% from average daily passengers for these route. From the result the researcher found that schedule-based is the most important factor that influencing consumer to choose Malaysia Airlines as a preferred carrier. This notion is proved by significance relationship between consumer preferences and the factor that influence for choosing this carrier. Some conclusion and recommendation had closed this research.
format	Thesis
qualification_level	Bachelor degree
author	Che Omar, Normala
author_facet	Che Omar, Normala
author_sort	Che Omar, Normala
title	Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
title_short	Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
title_full	Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
title_fullStr	Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
title_full_unstemmed	Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
title_sort	domestic aviation: the influencing factors that contribute to the consumer preference towards malaysia airlines "a study on kbr-kul vv sector" / normala che omar
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/74725/2/74725.pdf
_version_	1783736024565809152

Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar

Similar Items