Domestic aviation: the influencing factors that contribute to the consumer preference towards Malaysia Airlines "a study on KBR-KUL vv SECTOR" / Normala Che Omar
In the new globalization era, the growing competition of aviation industry is a critical issue worldwide including Malaysia. Currently, Malaysia Airlines is facing a decline in domestic sector though its total uplift is higher than AK/or KBR-KUL vv sector in average due to several factors. There are...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74725/2/74725.pdf |
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