The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek
The purpose of this study is to identify the effectiveness of promotional strategy engaged by TM Net Sdn. Bhd. Kota Bharu. This study is conducted in order to measure whether the promotional strategies done by the company is effective or not. The study also allows us to determine which promotional t...
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Main Author: | A. Malek @ Abdul Malek, Nor Izzati |
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Format: | Thesis |
Language: | English |
Published: |
2005
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/74737/2/74737.pdf |
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