The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi

The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages b...

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Bibliographic Details
Main Author:	Abd Hadi, Nur Azureen
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Telecommunication industry Telegraph Signaling
Online Access:	https://ir.uitm.edu.my/id/eprint/74744/1/74744.pdf
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id	my-uitm-ir.74744
record_format	uketd_dc
spelling	my-uitm-ir.747442023-03-22T09:12:19Z The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi 2008 Abd Hadi, Nur Azureen Telecommunication industry. Telegraph Signaling Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages by Telekom Malaysia Berhad, Kelantan. Cross tabulation is to allow the inspection of difference among groups and to make a comparison which is to look at the relationship between variables, dependent variable and independent variable. Dependent variable is corporate customer's acceptance of High Speed Broad band and independent variable is perceived usefulness, perceived ease usefulness, awareness and price. The results reveal that there are significant positive relationship, all the independent variables which is perceived usefulness, perceived ease usefulness, awareness and price shows a significant relationship with dependent variable which is corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. The study suggests that the company should focus on perceived use fulness, perceived ease usefulness, awareness and price which are the major factors that influenced corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. 2008 Thesis https://ir.uitm.edu.my/id/eprint/74744/ https://ir.uitm.edu.my/id/eprint/74744/1/74744.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Muhammad, Mohd. Zainuri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Muhammad, Mohd. Zainuri
topic	Telecommunication industry Telegraph Signaling Telecommunication industry Telegraph
spellingShingle	Telecommunication industry Telegraph Signaling Telecommunication industry Telegraph Abd Hadi, Nur Azureen The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
description	The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages by Telekom Malaysia Berhad, Kelantan. Cross tabulation is to allow the inspection of difference among groups and to make a comparison which is to look at the relationship between variables, dependent variable and independent variable. Dependent variable is corporate customer's acceptance of High Speed Broad band and independent variable is perceived usefulness, perceived ease usefulness, awareness and price. The results reveal that there are significant positive relationship, all the independent variables which is perceived usefulness, perceived ease usefulness, awareness and price shows a significant relationship with dependent variable which is corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. The study suggests that the company should focus on perceived use fulness, perceived ease usefulness, awareness and price which are the major factors that influenced corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan.
format	Thesis
qualification_level	Bachelor degree
author	Abd Hadi, Nur Azureen
author_facet	Abd Hadi, Nur Azureen
author_sort	Abd Hadi, Nur Azureen
title	The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
title_short	The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
title_full	The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
title_fullStr	The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
title_full_unstemmed	The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
title_sort	factors influencing corporate customer's acceptance of high speed broadband by telekom malaysia berhad, kota bharu kelantan / nur azureen abd hadi
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/74744/1/74744.pdf
_version_	1783736025337561088

The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi

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