Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin

This research was conducted to study customer intention of using business advisory service: A Case Study of SME Bank The objective of this research is to identify factor influence customer intention of using business advisory service. This study also was conducted to know the degree of clients'...

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Main Author:	Mohd Nordin, Nurul Asyikin
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Small business Medium-sized business Mentoring in business
Online Access:	https://ir.uitm.edu.my/id/eprint/74748/1/74748.pdf
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id	my-uitm-ir.74748
record_format	uketd_dc
spelling	my-uitm-ir.747482023-03-22T09:12:20Z Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin 2008 Mohd Nordin, Nurul Asyikin Small business. Medium-sized business Mentoring in business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research was conducted to study customer intention of using business advisory service: A Case Study of SME Bank The objective of this research is to identify factor influence customer intention of using business advisory service. This study also was conducted to know the degree of clients' intention of using business advisory service. Finally. the purpose of this study is to recommend some ideas or suggestions that can be considered by SME Bank to identify factor contribute customer intention towards their business advisory service. The researcher had distributed the questionnaire among 130 SME Bank Kota Bharu Branch existing clients. Perceived benefit of use, trust, knowledge of service offered, advisor business skills and cost are the independent variables that being selected by the researcher. After collecting the data and analyze it, the result shows that there is association or relationship between these independent variables customer intention of using business advisory service using correlation analysis. But by using Chi Square test, cost factor showed no relationship with customer intention of using business advisory service The finding also shows that the most contribute factor towards customer intention of using business advisory service is perceived benefit of use. By conducting this research also, the researcher hopes that SME Bank can improve their promotion activities in order to increase customer intention of using business advisory service. 2008 Thesis https://ir.uitm.edu.my/id/eprint/74748/ https://ir.uitm.edu.my/id/eprint/74748/1/74748.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Che Omar, Azman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Che Omar, Azman
topic	Small business Medium-sized business Mentoring in business Small business Medium-sized business
spellingShingle	Small business Medium-sized business Mentoring in business Small business Medium-sized business Mohd Nordin, Nurul Asyikin Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
description	This research was conducted to study customer intention of using business advisory service: A Case Study of SME Bank The objective of this research is to identify factor influence customer intention of using business advisory service. This study also was conducted to know the degree of clients' intention of using business advisory service. Finally. the purpose of this study is to recommend some ideas or suggestions that can be considered by SME Bank to identify factor contribute customer intention towards their business advisory service. The researcher had distributed the questionnaire among 130 SME Bank Kota Bharu Branch existing clients. Perceived benefit of use, trust, knowledge of service offered, advisor business skills and cost are the independent variables that being selected by the researcher. After collecting the data and analyze it, the result shows that there is association or relationship between these independent variables customer intention of using business advisory service using correlation analysis. But by using Chi Square test, cost factor showed no relationship with customer intention of using business advisory service The finding also shows that the most contribute factor towards customer intention of using business advisory service is perceived benefit of use. By conducting this research also, the researcher hopes that SME Bank can improve their promotion activities in order to increase customer intention of using business advisory service.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Nordin, Nurul Asyikin
author_facet	Mohd Nordin, Nurul Asyikin
author_sort	Mohd Nordin, Nurul Asyikin
title	Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
title_short	Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
title_full	Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
title_fullStr	Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
title_full_unstemmed	Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin
title_sort	customer intention of using business advisory service: a case study of sme bank / nurul asyikin mohd nordin
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/74748/1/74748.pdf
_version_	1783736025611239424

Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin

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