Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful

Safety Airlines video is important because to keep passenger and staff crew safe while flying. Safety is always come first. Safety video or safety demo is important is because there are live involved in every operation of aircraft. Safety must be number one, if poor safety management in airplane not...

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Bibliographic Details
Main Author:	Mohammad Saiful, Nur Syania
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Video recording
Online Access:	https://ir.uitm.edu.my/id/eprint/75171/1/75171.pdf
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id	my-uitm-ir.75171
record_format	uketd_dc
spelling	my-uitm-ir.751712024-07-18T08:24:39Z Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful 2022 Mohammad Saiful, Nur Syania Video recording Safety Airlines video is important because to keep passenger and staff crew safe while flying. Safety is always come first. Safety video or safety demo is important is because there are live involved in every operation of aircraft. Safety must be number one, if poor safety management in airplane not only damage aircraft but lots of human life. Passengers' safety knowledge is a key factor in determining passenger's response to an emergency (Chang and Liao, 2009; Muirand Thomas, 2004; Thomas,2003; Edwards, 1990), and a knowledgeable passenger has a much better chance of surviving any life- injurious-threatening situation that could occur during passenger-carrying operations in civil aviation (FAA, 2003). Numerous aircraft accidents have been documented during aircraft taxi, take-off, cruise or landing in the past few decades. A large number of passengers lost their lives from those accidents. Accident instigate-ions and special studies suggest that the number of survivors from those accidents could have been higher if safety information communications were made in a more clear and accurate manner (Edwards, 1990; Chang and Liao, 2008,2010). The fact that not all passenger pay attention to the flight attendants during they doing a safety demo at the plane, There are only a few people who pay attention and understand what is being told. Based on comment I see on the YouTube comment there a few people said that they bored seeing the basic or normal airlines safety video. Another airlines do the safety video but in a creative way which is in musical ways, and from the comment section on that video, they have receive a lot of positive comment on their video. This is another reason why the creative video also important to attract audience. 2022 Thesis https://ir.uitm.edu.my/id/eprint/75171/ https://ir.uitm.edu.my/id/eprint/75171/1/75171.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Music Saiful Bahar, Afiqah Aisyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Saiful Bahar, Afiqah Aisyah
topic	Video recording
spellingShingle	Video recording Mohammad Saiful, Nur Syania Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
description	Safety Airlines video is important because to keep passenger and staff crew safe while flying. Safety is always come first. Safety video or safety demo is important is because there are live involved in every operation of aircraft. Safety must be number one, if poor safety management in airplane not only damage aircraft but lots of human life. Passengers' safety knowledge is a key factor in determining passenger's response to an emergency (Chang and Liao, 2009; Muirand Thomas, 2004; Thomas,2003; Edwards, 1990), and a knowledgeable passenger has a much better chance of surviving any life- injurious-threatening situation that could occur during passenger-carrying operations in civil aviation (FAA, 2003). Numerous aircraft accidents have been documented during aircraft taxi, take-off, cruise or landing in the past few decades. A large number of passengers lost their lives from those accidents. Accident instigate-ions and special studies suggest that the number of survivors from those accidents could have been higher if safety information communications were made in a more clear and accurate manner (Edwards, 1990; Chang and Liao, 2008,2010). The fact that not all passenger pay attention to the flight attendants during they doing a safety demo at the plane, There are only a few people who pay attention and understand what is being told. Based on comment I see on the YouTube comment there a few people said that they bored seeing the basic or normal airlines safety video. Another airlines do the safety video but in a creative way which is in musical ways, and from the comment section on that video, they have receive a lot of positive comment on their video. This is another reason why the creative video also important to attract audience.
format	Thesis
qualification_level	Bachelor degree
author	Mohammad Saiful, Nur Syania
author_facet	Mohammad Saiful, Nur Syania
author_sort	Mohammad Saiful, Nur Syania
title	Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
title_short	Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
title_full	Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
title_fullStr	Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
title_full_unstemmed	Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
title_sort	music in advertisement: malaysia airlines safety video vs air asia broncos safety video / nur syania mohammad saiful
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Music
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/75171/1/75171.pdf
_version_	1811768646188400640

Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful

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