The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi

A general analysis was done to find out which is the most preferred e-commerce platform for purchasing high-end music products. This is because, online shopping offers a lot of conveniences, so it should be an ideal choice of shopping for most people and it should include musicians as they need to b...

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Main Author: Surpadi, Muhammad Qhatamy
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75313/1/75313.pdf
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spelling my-uitm-ir.753132024-07-19T00:29:49Z The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi 2023 Surpadi, Muhammad Qhatamy Electronic commerce M Music A general analysis was done to find out which is the most preferred e-commerce platform for purchasing high-end music products. This is because, online shopping offers a lot of conveniences, so it should be an ideal choice of shopping for most people and it should include musicians as they need to buy music products online. But even with all the conveniences that online shopping offers, it also comes with its own draw backs or dangers. One of them is the risk of fraud. Threat of fraud Online purchases carry a higher risk of fraud due to the prevalence of credit card scams, phishing, hacking, identity theft, fake websites, and other scams. With all this in mind, each people's online shopping experience might differ from each other and different people might have different opinion on online shopping. Therefore, the objectives of this research are 1) To analyse product reviews using e-commerce platforms. 2) To investigate the preferred E-commerce platform for purchasing high-end music products in Malaysia. Qualitative and Quantitative method are adopted for this research as this research collects the total number of sales and reviews, and analyse customers written reviews. This research analyses four different e-commerce platforms which are Shopee, Lazada, Swee Lee and Music Bliss. Findings show that Shopee and Lazada are the most preferred e-commerce platform for purchasing high-end music products because both of them have the most positive reviews or feedbacks from customers and their reviews are reliable. The significant of this study is that musicians will know which e-commerce platforms that are reliable and are able to make comparison when they need to purchase high-end music product online. 2023 Thesis https://ir.uitm.edu.my/id/eprint/75313/ https://ir.uitm.edu.my/id/eprint/75313/1/75313.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Music Zakariya, Juwairiyah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Zakariya, Juwairiyah
topic Electronic commerce
M Music
spellingShingle Electronic commerce
M Music
Surpadi, Muhammad Qhatamy
The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
description A general analysis was done to find out which is the most preferred e-commerce platform for purchasing high-end music products. This is because, online shopping offers a lot of conveniences, so it should be an ideal choice of shopping for most people and it should include musicians as they need to buy music products online. But even with all the conveniences that online shopping offers, it also comes with its own draw backs or dangers. One of them is the risk of fraud. Threat of fraud Online purchases carry a higher risk of fraud due to the prevalence of credit card scams, phishing, hacking, identity theft, fake websites, and other scams. With all this in mind, each people's online shopping experience might differ from each other and different people might have different opinion on online shopping. Therefore, the objectives of this research are 1) To analyse product reviews using e-commerce platforms. 2) To investigate the preferred E-commerce platform for purchasing high-end music products in Malaysia. Qualitative and Quantitative method are adopted for this research as this research collects the total number of sales and reviews, and analyse customers written reviews. This research analyses four different e-commerce platforms which are Shopee, Lazada, Swee Lee and Music Bliss. Findings show that Shopee and Lazada are the most preferred e-commerce platform for purchasing high-end music products because both of them have the most positive reviews or feedbacks from customers and their reviews are reliable. The significant of this study is that musicians will know which e-commerce platforms that are reliable and are able to make comparison when they need to purchase high-end music product online.
format Thesis
qualification_level Bachelor degree
author Surpadi, Muhammad Qhatamy
author_facet Surpadi, Muhammad Qhatamy
author_sort Surpadi, Muhammad Qhatamy
title The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
title_short The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
title_full The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
title_fullStr The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
title_full_unstemmed The preferred e-commerce for purchasing high-end music product in Malaysia: general analysis and product reviews / Muhammad Qhatamy Surpadi
title_sort preferred e-commerce for purchasing high-end music product in malaysia: general analysis and product reviews / muhammad qhatamy surpadi
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Music
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/75313/1/75313.pdf
_version_ 1811768651456446464