The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli

The main objective to this research is to identify the listeners' satisfaction towards the segments offered by Radio Malaysia Kelantan. This research is focus in Kota Bharu, Machang, Pasir Mas and Pasir Puteh. Radio Malaysia Kelantan offers various types of segments such as Kelantan Kita, Mesra...

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Main Author:	Ramli, Sarimah
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Radio
Online Access:	https://ir.uitm.edu.my/id/eprint/75457/1/75457.pdf
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id	my-uitm-ir.75457
record_format	uketd_dc
spelling	my-uitm-ir.754572023-03-30T10:31:25Z The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli 2000 Ramli, Sarimah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Radio The main objective to this research is to identify the listeners' satisfaction towards the segments offered by Radio Malaysia Kelantan. This research is focus in Kota Bharu, Machang, Pasir Mas and Pasir Puteh. Radio Malaysia Kelantan offers various types of segments such as Kelantan Kita, Mesra Segar RMK, Apa Khabar Orang Kampung , Selekta RMK and Warna -Warna RMK. Through this research, focus on listeners satisfaction towards these segments, the researcher would like to determine whether the listeners satisfied or not with the current program in Radio Malaysia Kelantan. This research also focuses on other radio Station Manis FM as main competitors to Radio Malaysia Kelantan. For this purpose, 50 respondents were selected throughout these area (Kota Bharu, Machang, Pasir Puteh and Pasir Mas) The questionnaires are distributed randomly whether the respondents are male or female. Data gathered are analyzed by using SPSS Program by indicting frequency method and cross tabulation. From the analysis, I found that those respondents are satisfied with the segments in RMK that comprised 60 % of them but RMK itself should not ignore the dissatisfied listeners because majority of them tunes Manis FM. Generally, we can say that the listeners are satisfied with RMK, however, it is pleasure if RMK is willing to evaluate the suggestions from the listeners and recommendation from the researcher 2000 Thesis https://ir.uitm.edu.my/id/eprint/75457/ https://ir.uitm.edu.my/id/eprint/75457/1/75457.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Dahlan, Hendri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Dahlan, Hendri
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Radio
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Radio Ramli, Sarimah The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
description	The main objective to this research is to identify the listeners' satisfaction towards the segments offered by Radio Malaysia Kelantan. This research is focus in Kota Bharu, Machang, Pasir Mas and Pasir Puteh. Radio Malaysia Kelantan offers various types of segments such as Kelantan Kita, Mesra Segar RMK, Apa Khabar Orang Kampung , Selekta RMK and Warna -Warna RMK. Through this research, focus on listeners satisfaction towards these segments, the researcher would like to determine whether the listeners satisfied or not with the current program in Radio Malaysia Kelantan. This research also focuses on other radio Station Manis FM as main competitors to Radio Malaysia Kelantan. For this purpose, 50 respondents were selected throughout these area (Kota Bharu, Machang, Pasir Puteh and Pasir Mas) The questionnaires are distributed randomly whether the respondents are male or female. Data gathered are analyzed by using SPSS Program by indicting frequency method and cross tabulation. From the analysis, I found that those respondents are satisfied with the segments in RMK that comprised 60 % of them but RMK itself should not ignore the dissatisfied listeners because majority of them tunes Manis FM. Generally, we can say that the listeners are satisfied with RMK, however, it is pleasure if RMK is willing to evaluate the suggestions from the listeners and recommendation from the researcher
format	Thesis
qualification_level	Bachelor degree
author	Ramli, Sarimah
author_facet	Ramli, Sarimah
author_sort	Ramli, Sarimah
title	The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
title_short	The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
title_full	The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
title_fullStr	The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
title_full_unstemmed	The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli
title_sort	study on listeners satisfaction towards the segments offered by radio malaysia kelantan / sarimah ramli
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75457/1/75457.pdf
_version_	1783736056048254976

The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli

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