Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh
There is a rapid growth of internet-based travel search hotel reservation via websites. It becomes a powerful search engine for hotel users. Online hotel reservations include reservations made by the customer directly online or based upon customers accessing information online provided by the hotel...
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2022
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my-uitm-ir.754642024-06-24T04:13:04Z Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh 2022 Joeh, Delores Pammie Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Reservation systems There is a rapid growth of internet-based travel search hotel reservation via websites. It becomes a powerful search engine for hotel users. Online hotel reservations include reservations made by the customer directly online or based upon customers accessing information online provided by the hotel or its agents (such as travel agents or tour operators). By examining the hotel's online (web) presence, customers can now search for, select, and book hotels online. Sabah is one of the best tourist destinations in the country and the tourism industry is developing very fast. This study examines the predictive power of perceived ease of use and perceived usefulness towards online hotel booking decision among tourists in Sabah. This study also examines the mediation effect of social-adjustive attitude and utilitarian attitude on its relationship between customers' online hotel booking decision in Sabah. A total number of two hundred and one questionnaires were used in the study. The data were then analyzed using PLSSEM. The final findings revealed that social-adjustive attitude did not possess any predictive power towards online booking decision. The utilitarian attitude was also found to have no mediating effect on the relationship between perceived ease of use and online booking decision. On the other hand, the utilitarian attitude was found to have a mediating effect on the relationship between perceived usefulness and online booking decision. Though the results revealed that customers' online booking decisions were not influenced by social-adjustive attitude, it still contributes to the current literature, especially regarding Sabah's hotel online bookings. 2022 Thesis https://ir.uitm.edu.my/id/eprint/75464/ https://ir.uitm.edu.my/id/eprint/75464/1/75464.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Arshad Ayub Graduate Business School (AAGBS) Hashim, Nor Hashima |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Hashim, Nor Hashima |
| topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Reservation systems |
| spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Reservation systems Joeh, Delores Pammie Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| description |
There is a rapid growth of internet-based travel search hotel reservation via websites. It becomes a powerful search engine for hotel users. Online hotel reservations include reservations made by the customer directly online or based upon customers accessing information online provided by the hotel or its agents (such as travel agents or tour operators). By examining the hotel's online (web) presence, customers can now search for, select, and book hotels online. Sabah is one of the best tourist destinations in the country and the tourism industry is developing very fast. This study examines the predictive power of perceived ease of use and perceived usefulness towards online hotel booking decision among tourists in Sabah. This study also examines the mediation effect of social-adjustive attitude and utilitarian attitude on its relationship between customers' online hotel booking decision in Sabah. A total number of two hundred and one questionnaires were used in the study. The data were then analyzed using PLSSEM. The final findings revealed that social-adjustive attitude did not possess any predictive power towards online booking decision. The utilitarian attitude was also found to have no mediating effect on the relationship between perceived ease of use and online booking decision. On the other hand, the utilitarian attitude was found to have a mediating effect on the relationship between perceived usefulness and online booking decision. Though the results revealed that customers' online booking decisions were not influenced by social-adjustive attitude, it still contributes to the current literature, especially regarding Sabah's hotel online bookings. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Joeh, Delores Pammie |
| author_facet |
Joeh, Delores Pammie |
| author_sort |
Joeh, Delores Pammie |
| title |
Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| title_short |
Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| title_full |
Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| title_fullStr |
Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| title_full_unstemmed |
Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh |
| title_sort |
effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / delores pammie joeh |
| granting_institution |
Universiti Teknologi MARA (UiTM) |
| granting_department |
Arshad Ayub Graduate Business School (AAGBS) |
| publishDate |
2022 |
| url |
https://ir.uitm.edu.my/id/eprint/75464/1/75464.pdf |
| _version_ |
1804889691981348864 |