The influence of online user-generated content (UGC) information qualities on perceived destination image, perceived travel risk and tourist's behavioural intentions / Muhammad Aliff Asyraff Kamal Nurzaman
Although online User-generated Content (UGC) platforms have been used widely, people are exposed to abundant information generated by common online users via social media and travel review websites. Misleading and defamatory published information could jeopardise tourism destination image and lead t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75481/1/75481.pdf |
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