A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
MUSULMAN SDN. BHD (MSB) is a growing Malay retailer introducing Muslim fashion apparels to Muslim women and also for non-Muslim women who want to have descent apparels. As to increase their sales, brand awareness among people is very important. People do not buy the brand name product, if they are n...
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Main Author: | Mohd Kassim, Azlin |
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Format: | Thesis |
Language: | English |
Published: |
1998
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Online Access: | https://ir.uitm.edu.my/id/eprint/75492/2/75492.pdf |
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