The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli

Spotify transformed music listening forever when it launched in 2008. Anyone can have the access to listen to free music. As of July 2020, Spotify has around 300 million monthly active users, including 138 million paying subscribers. In year 2021, Spotify subscribers climbed to 165 million subs, and...

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Main Author:	Ramli, Edriz Imran
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Mass media and peace
Online Access:	https://ir.uitm.edu.my/id/eprint/75514/1/75514.pdf
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id	my-uitm-ir.75514
record_format	uketd_dc
spelling	my-uitm-ir.755142024-07-17T08:33:16Z The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli 2022 Ramli, Edriz Imran Mass media and peace Spotify transformed music listening forever when it launched in 2008. Anyone can have the access to listen to free music. As of July 2020, Spotify has around 300 million monthly active users, including 138 million paying subscribers. In year 2021, Spotify subscribers climbed to 165 million subs, and 81 million of them are in the U.S. A, which are North America and Latin America. With millions of users for Spotify, there will be either positive or negative reviews. This study focuses on the media acceptance and Spotify services between Malaysia and united states of America (U.S. A). The objective of this study is to study the company's business conduct between Malaysia and U.S.A, and to analyse the level of media acceptance among Malaysia vs U.S.A. The methodology of this research is will be conducted qualitatively in order to generalise the result by using thematic analysis. Since this study does not conduct physical and virtual interviews, a qualitative method through descriptive ethnographic research and content analysis is used. Music became an important factor and source of filling people's empty emotion. Instead of measuring the satisfactory of music types and genres, this study focus on measure a specific aspect of the Spotify application that provides music for people. Other streaming platform are not included in this research, as it has to be about Spotify app only. The study was well-conducted, and the information obtained differs in percentage terms between international and local data, despite the fact that the total amount for both international and local data is the same, which is 50 each. 2022 Thesis https://ir.uitm.edu.my/id/eprint/75514/ https://ir.uitm.edu.my/id/eprint/75514/1/75514.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Music Saiful Bahar, Afiqah Aisyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Saiful Bahar, Afiqah Aisyah
topic	Mass media and peace
spellingShingle	Mass media and peace Ramli, Edriz Imran The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
description	Spotify transformed music listening forever when it launched in 2008. Anyone can have the access to listen to free music. As of July 2020, Spotify has around 300 million monthly active users, including 138 million paying subscribers. In year 2021, Spotify subscribers climbed to 165 million subs, and 81 million of them are in the U.S. A, which are North America and Latin America. With millions of users for Spotify, there will be either positive or negative reviews. This study focuses on the media acceptance and Spotify services between Malaysia and united states of America (U.S. A). The objective of this study is to study the company's business conduct between Malaysia and U.S.A, and to analyse the level of media acceptance among Malaysia vs U.S.A. The methodology of this research is will be conducted qualitatively in order to generalise the result by using thematic analysis. Since this study does not conduct physical and virtual interviews, a qualitative method through descriptive ethnographic research and content analysis is used. Music became an important factor and source of filling people's empty emotion. Instead of measuring the satisfactory of music types and genres, this study focus on measure a specific aspect of the Spotify application that provides music for people. Other streaming platform are not included in this research, as it has to be about Spotify app only. The study was well-conducted, and the information obtained differs in percentage terms between international and local data, despite the fact that the total amount for both international and local data is the same, which is 50 each.
format	Thesis
qualification_level	Bachelor degree
author	Ramli, Edriz Imran
author_facet	Ramli, Edriz Imran
author_sort	Ramli, Edriz Imran
title	The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
title_short	The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
title_full	The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
title_fullStr	The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
title_full_unstemmed	The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli
title_sort	study of media acceptance and spotify services between malaysia and united states of america (u.s.a) scales / edriz imran ramli
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Music
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/75514/1/75514.pdf
_version_	1804889695748882432

The study of media acceptance and spotify services between Malaysia and United States of America (U.S.A) scales / Edriz Imran Ramli

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