Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar

The objectives of the study are to analyze the implementation of promotion activities and also to seek out the appropriate suggestions and recommendations in order to improve the existing promotion activities of the company.Promotion is one of the four major elements of the company's marketing...

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Main Author:	Omar, Arenawati Sehat
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Business Marketing Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/75684/1/75684.pdf
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id	my-uitm-ir.75684
record_format	uketd_dc
spelling	my-uitm-ir.756842023-06-16T02:39:24Z Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar 2000-04 Omar, Arenawati Sehat Business Marketing Branding (Marketing) The objectives of the study are to analyze the implementation of promotion activities and also to seek out the appropriate suggestions and recommendations in order to improve the existing promotion activities of the company.Promotion is one of the four major elements of the company's marketing mix or 4P's. The result shows that this company has carried out sufficient promotion activities in their business such as advertising through radio and newspaper to inform the public or their target customers about their business. In facing the future challenges, the company also concerns about their quality of service that is believed will help them to survive in their business. The survival of the business almost lies in the hand of the customers. Customers play a very important role for the business sustainability in today's competitive business world Majority of their customers agreed that the company always tries to keep long-term relationship and satisfied their customer. The company has also succeeded in promoting their loan facilities as their main attraction to welcome their customers to their company. This has been proved that majority of the respondents or customers choose this as their main reason to make their buying decision at the outlet. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75684/ https://ir.uitm.edu.my/id/eprint/75684/1/75684.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Mohamed, Sulzari
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamed, Sulzari
topic	Business Marketing Branding (Marketing)
spellingShingle	Business Marketing Branding (Marketing) Omar, Arenawati Sehat Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
description	The objectives of the study are to analyze the implementation of promotion activities and also to seek out the appropriate suggestions and recommendations in order to improve the existing promotion activities of the company.Promotion is one of the four major elements of the company's marketing mix or 4P's. The result shows that this company has carried out sufficient promotion activities in their business such as advertising through radio and newspaper to inform the public or their target customers about their business. In facing the future challenges, the company also concerns about their quality of service that is believed will help them to survive in their business. The survival of the business almost lies in the hand of the customers. Customers play a very important role for the business sustainability in today's competitive business world Majority of their customers agreed that the company always tries to keep long-term relationship and satisfied their customer. The company has also succeeded in promoting their loan facilities as their main attraction to welcome their customers to their company. This has been proved that majority of the respondents or customers choose this as their main reason to make their buying decision at the outlet.
format	Thesis
qualification_level	Bachelor degree
author	Omar, Arenawati Sehat
author_facet	Omar, Arenawati Sehat
author_sort	Omar, Arenawati Sehat
title	Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
title_short	Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
title_full	Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
title_fullStr	Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
title_full_unstemmed	Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
title_sort	study on bumiko promotional activities: bumiko sdn bhd jalan simpang tiga, kuching / arenawati sehat omar
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75684/1/75684.pdf
_version_	1783736071801012224

Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar

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