Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail

A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to...

Full description

Saved in:
Bibliographic Details
Main Author: Ismail, Zuraini
Format: Thesis
Language:English
Published: 2000
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75693/1/75693.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.75693
record_format uketd_dc
spelling my-uitm-ir.756932023-06-20T00:07:17Z Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail 2000-04 Ismail, Zuraini Telecommunication industry. Telegraph Consumer satisfaction A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to the highly competition from other operators, Telekom is implementing another strategy promotion in order to maintain the position in this industry. Beside that, the major goal of service provider is to give satisfaction to all their customers. This research project is carried out to examine the customer satisfaction through one of strategy promotion that implementing by Telekom, which is door to door sales activity. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75693/ https://ir.uitm.edu.my/id/eprint/75693/1/75693.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Awang, Zainuddin
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Awang, Zainuddin
topic Telecommunication industry
Telegraph
Consumer satisfaction
spellingShingle Telecommunication industry
Telegraph
Consumer satisfaction
Ismail, Zuraini
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
description A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to the highly competition from other operators, Telekom is implementing another strategy promotion in order to maintain the position in this industry. Beside that, the major goal of service provider is to give satisfaction to all their customers. This research project is carried out to examine the customer satisfaction through one of strategy promotion that implementing by Telekom, which is door to door sales activity.
format Thesis
qualification_level Bachelor degree
author Ismail, Zuraini
author_facet Ismail, Zuraini
author_sort Ismail, Zuraini
title Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
title_short Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
title_full Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
title_fullStr Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
title_full_unstemmed Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
title_sort telekom malaysia berhad a study on customer satisfaction through door to door sales activity / zuraini ismail
granting_institution Universiti Teknologi MARA, Kelantan
granting_department Faculty of Business and Management
publishDate 2000
url https://ir.uitm.edu.my/id/eprint/75693/1/75693.pdf
_version_ 1783736072576958464