The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa

This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohd Isa, Salmi
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Automotive transportation Marketing Artificial satellites in navigation
Online Access:	https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.75697
record_format	uketd_dc
spelling	my-uitm-ir.756972023-06-19T02:08:43Z The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa 2000 Mohd Isa, Salmi Automotive transportation Marketing Artificial satellites in navigation This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on every single sale because each sale counts in these days. To obtain these sales, marketing has to put a great effort in achieving its goal and objectives. This research gives an overview of what marketing department is actually doing and what is the market potential for Rodeo pickup so far Hopefully, the research findings shall help the department to identify their strengths, weaknesses, opportunities and threats (SWOT) in the current market. At the end the research gives recommendations and suggestions towards the improvements of Rodeo marketing strategies and action plans. 2000 Thesis https://ir.uitm.edu.my/id/eprint/75697/ https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Ab. Rahman, Sapiai
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ab. Rahman, Sapiai
topic	Automotive transportation Marketing Artificial satellites in navigation
spellingShingle	Automotive transportation Marketing Artificial satellites in navigation Mohd Isa, Salmi The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
description	This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on every single sale because each sale counts in these days. To obtain these sales, marketing has to put a great effort in achieving its goal and objectives. This research gives an overview of what marketing department is actually doing and what is the market potential for Rodeo pickup so far Hopefully, the research findings shall help the department to identify their strengths, weaknesses, opportunities and threats (SWOT) in the current market. At the end the research gives recommendations and suggestions towards the improvements of Rodeo marketing strategies and action plans.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Isa, Salmi
author_facet	Mohd Isa, Salmi
author_sort	Mohd Isa, Salmi
title	The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_short	The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_full	The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_fullStr	The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_full_unstemmed	The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_sort	market potential of isuzu rodeo pickup in malaysian automotive industry / salmi mohd isa
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf
_version_	1783736073128509440

The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa

Similar Items