A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan

This research is conducted upon the business operation of Pioneer Sun-Mix Concrete Sdn. Bhd. It was placed and emphasis on the customer evaluation of the product of Pioneer Sun-Mix Concrete Sdn. Bhd. product. Since the merger with Pioneer Limited from Australia. Pioneer Sun-Mix Concrete Sdn. Bhd. im...

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Bibliographic Details
Main Author:	Hassan, Adnan
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Industry Management
Online Access:	https://ir.uitm.edu.my/id/eprint/75715/1/75715.pdf
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id	my-uitm-ir.75715
record_format	uketd_dc
spelling	my-uitm-ir.757152023-06-20T00:08:08Z A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan 2000-04 Hassan, Adnan Industry Industrial policy. The state and industrial organization Management Industrial engineering. Management engineering This research is conducted upon the business operation of Pioneer Sun-Mix Concrete Sdn. Bhd. It was placed and emphasis on the customer evaluation of the product of Pioneer Sun-Mix Concrete Sdn. Bhd. product. Since the merger with Pioneer Limited from Australia. Pioneer Sun-Mix Concrete Sdn. Bhd. improve themselves in product quality through the assistance of advance technology. Pioneer Sun-Mix Concrete Sdn. Bhd. believes that they are now providing to the market the best quality of product. Believing that they delivering the product at superb performance. Pioneer Sun-Mix Concrete Sdn. Bhd. still leading the market of ready-mix concrete with the same proportion of growth. This study important for the company in the effort of differentiating themselves away from the competitor base on what they have done in marketing activities. The term 'value' however is difficult to be identified clearly as it relate with the awareness, understanding and customer readiness to use it as a requirement towards their product. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75715/ https://ir.uitm.edu.my/id/eprint/75715/1/75715.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Wan Omar, Maznah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Omar, Maznah
topic	Industry Industry Management Industry
spellingShingle	Industry Industry Management Industry Hassan, Adnan A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
description	This research is conducted upon the business operation of Pioneer Sun-Mix Concrete Sdn. Bhd. It was placed and emphasis on the customer evaluation of the product of Pioneer Sun-Mix Concrete Sdn. Bhd. product. Since the merger with Pioneer Limited from Australia. Pioneer Sun-Mix Concrete Sdn. Bhd. improve themselves in product quality through the assistance of advance technology. Pioneer Sun-Mix Concrete Sdn. Bhd. believes that they are now providing to the market the best quality of product. Believing that they delivering the product at superb performance. Pioneer Sun-Mix Concrete Sdn. Bhd. still leading the market of ready-mix concrete with the same proportion of growth. This study important for the company in the effort of differentiating themselves away from the competitor base on what they have done in marketing activities. The term 'value' however is difficult to be identified clearly as it relate with the awareness, understanding and customer readiness to use it as a requirement towards their product.
format	Thesis
qualification_level	Bachelor degree
author	Hassan, Adnan
author_facet	Hassan, Adnan
author_sort	Hassan, Adnan
title	A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
title_short	A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
title_full	A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
title_fullStr	A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
title_full_unstemmed	A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan
title_sort	study on customer evaluation of the attributes towards pioneer sun-mix concrete sdn. bhd. ready-mix concrete in northern region specifically penang / adnan hassan
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75715/1/75715.pdf
_version_	1783736074768482304

A study on customer evaluation of the attributes towards Pioneer Sun-Mix Concrete Sdn. Bhd. Ready-Mix Concrete in Northern Region Specifically Penang / Adnan Hassan

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