Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan

Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range o...

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Main Author:	Hasan, Salmiyah
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Petroleum industry and trade
Online Access:	https://ir.uitm.edu.my/id/eprint/75723/1/75723.pdf
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id	my-uitm-ir.75723
record_format	uketd_dc
spelling	my-uitm-ir.757232023-06-16T02:40:21Z Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan 2000 Hasan, Salmiyah Petroleum industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range of high quality petroleum products including motor gasoline, liquefied petroleum gas (LPG), aviation fuel, kerosene, diesel, fuel oil and lubricants. Presently PDB is the only company in the country t0 market Natural Gas for Vehicle (NGV). Card Services Department is one of the departments' in PDB, and main is activities producing various incentives of cards such as Mesra and SmartPay card in increasing sales of company oil. Application form for the Mesra is attached on the appendix (Please to appendix). The Mesra Card focus on public group while the SmartPay card was segmented to the Corporate and Government Organization. By using these card Petronas Dagangan Berhad facilitates its' customers to buy wide range of products and services sold at Petronas Service Station nation-wide. The study is mainly focusing on the factors influencing the SmartPay Card sales to corporate customers with specific reference to Card Services Department (CSD). It covers the aspects of promotional activities, benefits offer from the SmartPay Card channel to improve sales, technology, time, media, customer service personnel, Petronas dealers, Electronic Payment System and government rule and regulation which may also influence corporate customers to use SmartPay card. This study will give a clear picture regarding the factors that influence the SmartPay card sales to corporate customers. 2000 Thesis https://ir.uitm.edu.my/id/eprint/75723/ https://ir.uitm.edu.my/id/eprint/75723/1/75723.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Hassan, Prof. Madya Dr Faridah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hassan, Prof. Madya Dr Faridah
topic	Petroleum industry and trade Petroleum industry and trade
spellingShingle	Petroleum industry and trade Petroleum industry and trade Hasan, Salmiyah Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
description	Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range of high quality petroleum products including motor gasoline, liquefied petroleum gas (LPG), aviation fuel, kerosene, diesel, fuel oil and lubricants. Presently PDB is the only company in the country t0 market Natural Gas for Vehicle (NGV). Card Services Department is one of the departments' in PDB, and main is activities producing various incentives of cards such as Mesra and SmartPay card in increasing sales of company oil. Application form for the Mesra is attached on the appendix (Please to appendix). The Mesra Card focus on public group while the SmartPay card was segmented to the Corporate and Government Organization. By using these card Petronas Dagangan Berhad facilitates its' customers to buy wide range of products and services sold at Petronas Service Station nation-wide. The study is mainly focusing on the factors influencing the SmartPay Card sales to corporate customers with specific reference to Card Services Department (CSD). It covers the aspects of promotional activities, benefits offer from the SmartPay Card channel to improve sales, technology, time, media, customer service personnel, Petronas dealers, Electronic Payment System and government rule and regulation which may also influence corporate customers to use SmartPay card. This study will give a clear picture regarding the factors that influence the SmartPay card sales to corporate customers.
format	Thesis
qualification_level	Bachelor degree
author	Hasan, Salmiyah
author_facet	Hasan, Salmiyah
author_sort	Hasan, Salmiyah
title	Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
title_short	Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
title_full	Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
title_fullStr	Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
title_full_unstemmed	Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
title_sort	factors influencing smartpay card sales to corporate customers with specific reference to card services department at petronas dagangan berhad / salmiyah hasan
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75723/1/75723.pdf
_version_	1783736075782455296

Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan

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