Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam

A pre-need funeral service is an indispensable industry in society as it facilitates bereaved families to make the necessary arrangements when death occurs in the family. Not much had been studied on Islamic pre-need funeral plan previously despite the necessity of the service. Therefore, this study...

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Main Author:	Shahrul Nizam, Nadzirah Idayu
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Religious ceremonies rites etc. Religious ceremonies, rites, etc.
Online Access:	https://ir.uitm.edu.my/id/eprint/75905/1/75905.pdf
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id	my-uitm-ir.75905
record_format	uketd_dc
spelling	my-uitm-ir.759052023-05-09T07:04:36Z Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam 2022 Shahrul Nizam, Nadzirah Idayu Religious ceremonies, rites, etc. Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling A pre-need funeral service is an indispensable industry in society as it facilitates bereaved families to make the necessary arrangements when death occurs in the family. Not much had been studied on Islamic pre-need funeral plan previously despite the necessity of the service. Therefore, this study examined the factors affecting purchase intention on Islamic Pre-need Funeral Plan (IPFP) using an extended Theory of Planned Behaviour (TPB) by including perceived risk and religiosity. The analysis was done using a questionnaire survey distributed using a purposive sampling conducted among Muslim workers in Kuala Lumpur. In total, 384 questionnaires were administered, and only 357 were identified as valid, thus, inferring a net response rate of 92.97%. The partial least square structural equation model (PLS-SEM) procedure was used to analyse data. The findings indicated that attitude, subjective norm, perceived behaviour control, and religiosity were significant towards purchasing intention of an Islamic Pre-Need Funeral Plan. However, results showed the hypothesis on the perceived risk was not significant. It is anticipated that these findings would have practical implications for IPFP providers and to assist them in correctly marketing their products. It is important for the IPFP providers to focus on enhancing favourable attitude towards IPFP since attitude has the most effect on intention to subscribe IPFP. Lastly, study limitation as well as prospective future research are also addressed. 2022 Thesis https://ir.uitm.edu.my/id/eprint/75905/ https://ir.uitm.edu.my/id/eprint/75905/1/75905.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Katan, Maheran Nasrijal, Nasreen Miza Hilmy
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Katan, Maheran Nasrijal, Nasreen Miza Hilmy
topic	Religious ceremonies rites etc. Religious ceremonies, rites, etc.
spellingShingle	Religious ceremonies rites etc. Religious ceremonies, rites, etc. Shahrul Nizam, Nadzirah Idayu Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
description	A pre-need funeral service is an indispensable industry in society as it facilitates bereaved families to make the necessary arrangements when death occurs in the family. Not much had been studied on Islamic pre-need funeral plan previously despite the necessity of the service. Therefore, this study examined the factors affecting purchase intention on Islamic Pre-need Funeral Plan (IPFP) using an extended Theory of Planned Behaviour (TPB) by including perceived risk and religiosity. The analysis was done using a questionnaire survey distributed using a purposive sampling conducted among Muslim workers in Kuala Lumpur. In total, 384 questionnaires were administered, and only 357 were identified as valid, thus, inferring a net response rate of 92.97%. The partial least square structural equation model (PLS-SEM) procedure was used to analyse data. The findings indicated that attitude, subjective norm, perceived behaviour control, and religiosity were significant towards purchasing intention of an Islamic Pre-Need Funeral Plan. However, results showed the hypothesis on the perceived risk was not significant. It is anticipated that these findings would have practical implications for IPFP providers and to assist them in correctly marketing their products. It is important for the IPFP providers to focus on enhancing favourable attitude towards IPFP since attitude has the most effect on intention to subscribe IPFP. Lastly, study limitation as well as prospective future research are also addressed.
format	Thesis
qualification_level	Master's degree
author	Shahrul Nizam, Nadzirah Idayu
author_facet	Shahrul Nizam, Nadzirah Idayu
author_sort	Shahrul Nizam, Nadzirah Idayu
title	Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
title_short	Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
title_full	Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
title_fullStr	Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
title_full_unstemmed	Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam
title_sort	factors affecting purchase intention on islamic pre-need funeral plan in kuala lumpur, malaysia / nadzirah idayu shahrul nizam
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/75905/1/75905.pdf
_version_	1783736089820790784

Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam

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