Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed

Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their prod...

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Bibliographic Details
Main Author:	Mohamed, Ruhaila
Format:	Thesis
Language:	English
Published:	2000
Subjects:	HF Commerce Advertising Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/76103/1/76103.pdf
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id	my-uitm-ir.76103
record_format	uketd_dc
spelling	my-uitm-ir.761032023-06-16T02:45:48Z Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed 2000 Mohamed, Ruhaila HF Commerce Marketing research. Marketing research companies. Sales forecasting Advertising Malaysia Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their products/ services. Radio advertising for example has their own benefits to the advertisers in this project paper, I choose Radio Malaysia Kelantan as an example of radio channel. The main objectives to this research are to identify the effectiveness of Radio Malaysia Kelantan in promoting the products/ services. For this purpose, I have selected 30 respondents out of 60 clients that advertised their products/services on July-December 1999. These respondents are selected by using non-probability sampling where each element has an equal chance to be seclected. Data that have been collected will be analyzed by using SPSS program by indicting the Cross-Tabulation and frequency distribution method. 2000 Thesis https://ir.uitm.edu.my/id/eprint/76103/ https://ir.uitm.edu.my/id/eprint/76103/1/76103.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Muda, Mohd Nasir
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Muda, Mohd Nasir
topic	HF Commerce HF Commerce Advertising Malaysia
spellingShingle	HF Commerce HF Commerce Advertising Malaysia Mohamed, Ruhaila Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
description	Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their products/ services. Radio advertising for example has their own benefits to the advertisers in this project paper, I choose Radio Malaysia Kelantan as an example of radio channel. The main objectives to this research are to identify the effectiveness of Radio Malaysia Kelantan in promoting the products/ services. For this purpose, I have selected 30 respondents out of 60 clients that advertised their products/services on July-December 1999. These respondents are selected by using non-probability sampling where each element has an equal chance to be seclected. Data that have been collected will be analyzed by using SPSS program by indicting the Cross-Tabulation and frequency distribution method.
format	Thesis
qualification_level	Bachelor degree
author	Mohamed, Ruhaila
author_facet	Mohamed, Ruhaila
author_sort	Mohamed, Ruhaila
title	Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
title_short	Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
title_full	Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
title_fullStr	Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
title_full_unstemmed	Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
title_sort	research on the effectiveness of rmk advertisement in promoting their products/ services: from the perspectives of advertisers / ruhaila mohamed
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/76103/1/76103.pdf
_version_	1783736099419455488

Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed

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